The Motley Fool

ASX-listed companies we analyse every day but may not notice

As consumers, when we use a product or service we are also conducting important fundamental analysis of the company that produces or sells it. Perhaps that company is also a publicly listed one on the Australian Securities Exchange, which itself trades as ASX Ltd (ASX: ASX).

Many people will have held a barbeque this Australia Day or taken advantage of the extended weekend to travel. If you’re one such person, you might have been using a product or service from an ASX-listed company without knowing it.

Supermarket giants Woolworths Group Ltd (ASX: WOW) and Coles owner Wesfarmers Ltd (ASX: WES) have all the barbeque essentials and are obvious ones, but did you know they have alcohol covered too? Wesfarmers has Vintage Cellars, First Choice Liquor, and Liquorland, while Woolworths owns Dan Murphy’s, BWS and wine home delivery service Cellarmasters.

If you haven’t got any of these nearby, I’m sure you can visit IGA, Foodland, Cellarbrations, The Bottle-O, or Thirsty Camel, which are all businesses supplied by Metcash Limited (ASX: MTS).

Barbequing Wagyu beef? Maybe it came from one of Australian Agricultural Company Ltd’s (ASX: AAC) farms. Cheese goes well on a beef burger and something from the Bega Cheese Ltd (ASX: BGA) range isn’t a bad choice. They also do Vegemite, peanut butter and Zoosh dressings, mayonnaise and dips.

Smoked salmon seems to be becoming a more popular choice and Huon Aquaculture Group Ltd (ASX: HUO) and Tassal Group Limited (ASX: TGR) have Atlantic salmon farms in Tasmania. Fruit and vegetables are supplied by Costa Group Holdings Ltd (ASX: CGC), don’t forget the Handee paper towels. Asaleo Care Ltd (ASX: AHY) is the company behind that brand, as well as Sorbent tissues, Purex toilet paper and Libra sanitary items.

The supermarkets have bakery sections, but perhaps Brumby’s has something in particular you’re after. Retail Food Group Limited (ASX: RFG) owns the franchise rights to that bakery.

As for drinks, why not Hello Sunshine cider by Gage Roads Brewing Co Limited (ASX: GRB) or a Penfold’s red from Treasury Wine Estates (ASX: TWE)?

If you travelled rather than barbequing, you might have found yourself on one of Transurban Group’s (ASX: TCL) toll roads spread throughout Melbourne, Sydney and Brisbane. If so, make sure the car is ready to go with parts and accessories from Super Retail Group Ltd’s (ASX: SUL) Supercheap Auto, Bapcor Ltd’s (ASX: BAP) Autobarn or ARB Corporation Limited (ASX: ARB).

Maybe you flew Qantas Airways Limited (ASX: QAN), Virgin Australia Holdings Ltd (ASX: VAH), Air New Zealand Limited (ASX: AIZ) or even Regional Express Holdings Ltd (ASX: REX). There’s airports to choose from too, with Sydney Airport Holdings Pty Ltd (ASX: SYD) and Auckland International Airport Limited (ASX: AIA). You might have booked your flights through Flight Centre Travel Group Ltd (ASX: FLT) or Webjet Limited (ASX: WEB).

Foolish takeaway

I hope I’ve been able to name at least one brand you hadn’t thought of as being owned by an ASX-listed company.

Renowned investor Mr. Peter Lynch wrote how consumers recognise amazing products and services from public companies much earlier than large institutional investors can. He saw this as a key advantage for individual investors which can be exploited to beat the market.

Next time you find a product or service that stands apart from the competition, you may want to check if it’s part of a publicly traded company.

Don’t Buy A SINGLE Stock Until You Read This

While conflict overseas is all media talking-heads seem to mention these days, the billionaire founder of Tesla is losing sleep over what he sees as a far bigger threat.

Elon Musk Warns: This has “vastly more risk than North Korea”

If you missed your opportunity to get in on Google, Microsoft, or Amazon in their early days, don't let it happen again. This emerging technology trend could offer a second chance for anyone who wishes they took part in these millionaire-maker stocks.

Click here to discover more!

Motley Fool contributor Ian Crane owns shares of ASX Limited, Retail Food Group Limited, and Woolworths Limited. The Motley Fool Australia owns shares of and has recommended Bapcor, COSTA GRP FPO, Flight Centre Travel Group Limited, Retail Food Group Limited, Sydney Airport Holdings Limited, and Wesfarmers Limited. The Motley Fool Australia owns shares of ASX Limited and Super Retail Group Limited. The Motley Fool Australia has recommended ARB Limited, Transurban Group, Treasury Wine Estates Limited, and Webjet Ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

NEW. Five Cheap and Good Stocks to Buy in 2019…

Our Motley Fool experts have just released a brand new FREE report, detailing 5 dirt cheap shares that you can buy today.

One stock is an Australian internet darling with a rock solid reputation and an exciting new business line that promises years (or even decades) of growth… while trading at an ultra-low price…

Another is a diversified conglomerate trading near a 52-week low all while offering a 2.8% fully franked yield…

Plus 3 more cheap bets that could position you to profit over the next 12 months!

See for yourself now. Simply click the link below to scoop up your FREE copy and discover all 5 shares. But you will want to hurry – this free report is available for a brief time only.

CLICK HERE FOR YOUR FREE REPORT!