What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The share price of ASX infant products retailer Baby Bunting Group Ltd (ASX:BBN) has been a solid performer so far this year.

The company's shares have risen by about 12% in 2021, increasing from $4.84 to $5.32 at the time of writing.

However, just looking at the year-to-date movement in shares doesn't tell the full story. The Baby Bunting share price has been volatile in 2021, with lockdowns in various parts of the country continuing to cause disruptions.

Close up of baby looking puzzled

Image source: Getty Images

Company background

Baby Bunting is a leading Australian nursery retailer, stocking a wide range of baby and infant products.

It has grown from a single store in suburban Melbourne in the 1970s to become a major national brand. It now has at least 50 superstores located across the country and more than 700 employees.

Recent financials

Baby Bunting recently released its FY21 full-year results on 13 August. The company reported a 15.6% year-on-year jump in total sales (to $468.4 million). In addition, proforma net profit after tax (NPAT) surged 34.8% higher (to $26 million).

The result was underpinned by strong growth in online sales, which helped to offset some of the disruptions caused by lockdowns. Online sales grew by 54.4%, and made up 19.4% of total sales for the year.

After the results were released, the Baby Bunting share price sunk 10%.

Baby Bunting didn't provide any firm outlook for FY22, citing continued uncertainty around the trajectory of the COVID-19 pandemic. Despite this, Baby Bunting CEO and managing director Matt Spencer struck an upbeat tone on the company's near-term outlook.

He stated: "While the new financial year has started with some disruptions from ongoing lockdowns, our experience has been that any short-term sales impact is recovered quickly once lockdowns have eased.

"While FY22 may have more surprises, our operating strength in our category and our transformation plans should see us well placed in the period ahead."

Movement in the Baby Bunting share price

Despite these reassurances from the company, the Baby Bunting share price fell sharply following the release of its full-year results. Shares are now down about 10% since its results were announced.

This continues a downward trend in the Baby Bunting share price that started back in late April. After surging to a new 52-week high of $6.65 on 26 April 2021, it has now fallen by 20%.

Today, Baby Bunting shares are changing hands for $5.32 — down 1.39% on yesterday's closing price.

While the shift towards online sales in FY21 is a positive trend, lockdowns and social restrictions are still hurting retailers.

As an example, Baby Bunting reported comparable-store sales as of 12 August 2021 (a day prior to the company's results release) was down 6.4% year-to-date. This could be a reflection of the strict lockdown restrictions still imposed across Australia's two most populous cities.

Shareholders will be hoping for some good news on lockdown restrictions easing – and that this might arrest the fall in the Baby Bunting share price.

Motley Fool contributor Rhys Brock owns shares of Baby Bunting. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Baby Bunting. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Retail Shares

Investor scratching his head.
Retail Shares

Wesfarmers shares are up 10%: Why experts are saying sell

Wesfarmers’ growth looks impressive, but how much is already priced into shares?

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Should I invest $6,000 in Wesfarmers shares in August?

Here's what brokers tip for the retail conglomerate’s shares now.

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Are Wesfarmers shares a buy in August?

The conglomerate's shares reached an eight-month high in mid-July.

Read more »

A man pushes a supermarket trolley with phone in hand down a supermarket aisle looking at the products on the shelves.
Retail Shares

Are Coles, Wesfarmers or Woolworths shares a better buy right now?

Can these retail giants keep rising?

Read more »

Happy couple doing online shopping.
Retail Shares

3 reasons why the Lovisa share price is a buy right now

This business has a very exciting future. It looks like a great time to buy!

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Why are Myer shares plummeting 8% today?

Shoppers are increasingly keeping their wallets shut.

Read more »

Woman smiling with her hands behind her back on her couch, symbolising passive income.
Retail Shares

If I invest $10,000 in Wesfarmers shares, how much passive income will I receive in 2027?

Buying Wesfarmers shares could make a lot of sense for income hunters.

Read more »

A man in a business suit peers through binoculars as two businesswomen stand beside him looking straight ahead at the camera.
Consumer Staples & Discretionary Shares

Buy, hold, sell: Woolworths, Elders, Wesfarmers shares

Only one is expected to experience a share price increase over the next 12 months.

Read more »