What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The share price of ASX infant products retailer Baby Bunting Group Ltd (ASX:BBN) has been a solid performer so far this year.

The company's shares have risen by about 12% in 2021, increasing from $4.84 to $5.32 at the time of writing.

However, just looking at the year-to-date movement in shares doesn't tell the full story. The Baby Bunting share price has been volatile in 2021, with lockdowns in various parts of the country continuing to cause disruptions.

Close up of baby looking puzzled

Image source: Getty Images

Company background

Baby Bunting is a leading Australian nursery retailer, stocking a wide range of baby and infant products.

It has grown from a single store in suburban Melbourne in the 1970s to become a major national brand. It now has at least 50 superstores located across the country and more than 700 employees.

Recent financials

Baby Bunting recently released its FY21 full-year results on 13 August. The company reported a 15.6% year-on-year jump in total sales (to $468.4 million). In addition, proforma net profit after tax (NPAT) surged 34.8% higher (to $26 million).

The result was underpinned by strong growth in online sales, which helped to offset some of the disruptions caused by lockdowns. Online sales grew by 54.4%, and made up 19.4% of total sales for the year.

After the results were released, the Baby Bunting share price sunk 10%.

Baby Bunting didn't provide any firm outlook for FY22, citing continued uncertainty around the trajectory of the COVID-19 pandemic. Despite this, Baby Bunting CEO and managing director Matt Spencer struck an upbeat tone on the company's near-term outlook.

He stated: "While the new financial year has started with some disruptions from ongoing lockdowns, our experience has been that any short-term sales impact is recovered quickly once lockdowns have eased.

"While FY22 may have more surprises, our operating strength in our category and our transformation plans should see us well placed in the period ahead."

Movement in the Baby Bunting share price

Despite these reassurances from the company, the Baby Bunting share price fell sharply following the release of its full-year results. Shares are now down about 10% since its results were announced.

This continues a downward trend in the Baby Bunting share price that started back in late April. After surging to a new 52-week high of $6.65 on 26 April 2021, it has now fallen by 20%.

Today, Baby Bunting shares are changing hands for $5.32 — down 1.39% on yesterday's closing price.

While the shift towards online sales in FY21 is a positive trend, lockdowns and social restrictions are still hurting retailers.

As an example, Baby Bunting reported comparable-store sales as of 12 August 2021 (a day prior to the company's results release) was down 6.4% year-to-date. This could be a reflection of the strict lockdown restrictions still imposed across Australia's two most populous cities.

Shareholders will be hoping for some good news on lockdown restrictions easing – and that this might arrest the fall in the Baby Bunting share price.

Motley Fool contributor Rhys Brock owns shares of Baby Bunting. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Baby Bunting. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Retail Shares

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
Retail Shares

Why JB Hi-Fi shares can turn things around despite a tough retail environment

JB Hi-Fi shares have had a rough time of late. However, solid growth provides a catalyst for investors to consider…

Read more »

A man in a business suit whose face isn't shown hands over two Australian hundred dollar notes from a pile of notes in his other hand to an outstretched hand of another person.
Retail Shares

Billionaire Brett Blundy is buying again. Is this battered ASX retail share about to turn?

Adairs shares are rising after a high-profile retail investor bought in.

Read more »

Man with his head on his head with a red declining arrow and A worried man holds his head and look at his computer as the Megaport share price crashes today
Retail Shares

Major ASX retail stocks sink to year lows: Time to buy?

Weak retail sentiment and high interest rates pressure share prices.

Read more »

A smiling woman with a handful of $100 notes, indicating strong dividend payments
Retail Shares

3 ASX retail shares exposed to a drop in consumer spending

Which stocks could be most impacted by a drop in consumer spending?

Read more »

A man and a woman stand on an external balcony in a dense city environment filled with high rise buildings and commercial properties. The man is pointing up at a high rise building and the woman is looking on.
Retail Shares

Own Wesfarmers shares? It's expanding into modular apartment construction

Wesfarmers has revealed its latest growth plans.

Read more »

A woman carries a stack of boxes along a street after a big day of shopping.
Retail Shares

Why this ASX retail stock is falling after a solid trading update

Universal shares fall despite stronger sales.

Read more »

A woman smiles at the outlook she sees through binoculars.
Retail Shares

How much could the Wesfarmers share price rise in the next year?

Is the Wesfarmers business undervalued?

Read more »

a man sits at a bar with a half full glass of beer and looks sadly into his mobile phone while propping his head on his hand with his elbow resting on the bar.
Retail Shares

Endeavour Group Q3 sales rise as retail and hotels gain ground

Endeavour Group's Q3 FY26 sales rose 3% as both retail and hotels delivered growth, despite economic and supply chain headwinds.

Read more »