Are ASX 200 retail shares on sale in 2023?

Are retail shares now in the bargain basket?

A woman ponders over what to buy as she looks at the shelves of a supermarket.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • There was plenty of pessimism about retail shares in 2022 as interest rates shot higher to combat inflation
  • However, a number of retailers have reported good growth numbers in the first few months of FY23
  • I think ASX 200 retail shares have been oversold, with names like Wesfarmers and Metcash looking good options to me

S&P/ASX 200 Index (ASX: XJO) retail shares have seen a lot of pessimism over the last 12 months. But with a number of them trading at much lower share prices, are they now bargain buys?

Take Wesfarmers Ltd (ASX: WES) shares as an example. Wesfarmers is the owner of Bunnings and Kmart. Its share price is 27% lower than it was in August 2021 and it's down 13% compared to mid-January 2022.

.

Investors need to ask themselves a few questions.

How much pain are the ASX 200 retail shares really going to report in FY23?

Have the share prices overreacted for what may only be a short-term problem?

Are they now opportunities?

I'm going to look at each of those questions.

FY23 pain?

ASX 200 retail shares may not see too much pain at all.

Coles Group Ltd (ASX: COL) and Woolworths Group Ltd (ASX: WOW) generate most of their earnings from supermarkets, which I think means their earnings will be fairly consistent and defensive. Metcash Limited (ASX: MTS), the hardware business and supplier to IGAs, saw a strong first half of its FY23 and reported ongoing growth in the first few weeks of FY23's second half.

Harvey Norman Holdings Limited (ASX: HVN) has started FY23 off with total sales growth in the first four months of the financial year, as did JB Hi-Fi Limited (ASX: JBH), Super Retail Group Ltd (ASX: SUL), and Premier Investments Limited (ASX: PMV) as they cycle against lockdowns in the first half of FY22 when many stores were shut.

Wesfarmers has said its retail store sales are doing well in the first few months of FY23.

Lovisa Holdings Ltd (ASX: LOV) sales and earnings are jumping higher as the company continues its global store rollout.

Breville Group Ltd (ASX: BRG) has said its business is performing to its expectations.

Despite many of them reporting impressive growth, their share prices are lower.

According to the Australian Bureau of Statistics (ABS), retail trade figures for November 2022 showed a 1.4% month-over-month rise in total Australian turnover and a 7.7% rise year over year.

Is it an overreaction?

Inflation and higher interest rates could cause a problem during 2023.

The higher repayments can take a while to flow through to mortgage holders, particularly ones that have been on, or are on, a fixed-rate mortgage. Will we see a sudden drop in retail spending growth? Perhaps even a decline?

It's quite possible. Plus, unemployment could rise. As well, ASX bank share arrears could increase.

Investors could justifiably point to a number of factors that could mean 2023 is not a good year for ASX 200 retail shares.

But the first half seems like it's going to be a solid report for many of the names I've mentioned.

Keep in mind that share prices are meant to reflect the long term, not just what's going to happen in the next six or twelve months.

While higher interest rates are meant to push valuations lower, I think some are too low considering many of these businesses continue to grow their store count and potentially gain from scale benefits.

Are ASX 200 retail shares in the bargain basket?

They aren't as cheap as they were a few months ago. However, I believe any negative hits to earnings will be time-limited to the next 12 to 18 months. A reduction in official interest rates in the future could mean a good boost to sentiment.

I'm very optimistic about the future of Wesfarmers, Premier Investments, Metcash, and Lovisa. So, at the current prices, they'd be the first four I'd buy in the sector.

Smaller ASX retail shares which have been hit even harder over the last year could be even more tantalising opportunistic ideas to consider at the lower share prices.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Harvey Norman, Lovisa, and Super Retail Group. The Motley Fool Australia has positions in and has recommended Coles Group, Harvey Norman, Super Retail Group, and Wesfarmers. The Motley Fool Australia has recommended Jb Hi-Fi, Lovisa, Metcash, and Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

footwear asx share price on watch represented by look holding shoe and looking intently
Retail Shares

JPMorgan says buy these two undervalued ASX shares with big dividend yields

These stocks have been rated as bargain buys.

Read more »

A little girls sings her heart out on stage with tinsel sparkling behind her, she is a star.
Retail Shares

Do you own Lovisa shares? It's dividend day!

Lovisa shareholders are getting a sparkling payment today.

Read more »

A woman standing on the street looks through binoculars.
Retail Shares

What is the earnings forecast to 2026 for Wesfarmers shares?

This stock could keep making enormous profits.

Read more »

A man and woman in an office look at a laptop and discuss investing, budget strategies or other financial concepts
Retail Shares

How much passive income would $10,000 in Wesfarmers shares generate?

The owner of Bunnings is paying pleasing dividends.

Read more »

a woman wearing fashionable clothes and jewellery checks her phone with a satisfied smile on her face in a luxurous home setting.
Retail Shares

This hot ASX 300 stock is down 30% since February. Is it a buy?

This stock has fallen hard, but should investors buy the dip?

Read more »

A man eases back onto his sofa, happy with the relaxed vibe from his furniture.
Retail Shares

Why I just sold half my shares in this ASX 300 stock even though I still love it!

I’m still a big fan of this business.

Read more »

Two fashionable asx investors dancing among confetti.
Retail Shares

2 'very high-quality' ASX retail shares with significant inside ownership

A fund manager has named two appealing stocks to own.

Read more »

A man sits on a bench atop a mountain with a laptop, making investments with a green ESG mind.
Earnings Results

ASX All Ords stock KMD tumbles as interim dividend cancelled

Investors are hitting the sell button on ASX All Ords stock KMD today.

Read more »