Here's how I'll be investing my money in ASX shares in 2023

This year could be a great year to go hunting for ideas.

a man sits at his computer screen scrolling with his fingers with a satisfied smile on his face as though he is very content with the news he is receiving.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Some sectors like retail and tech have been hit hard, but I think names like Xero, Temple & Webster, and Wesfarmers could be long-term opportunities
  • I’m also looking at attractive diversified portfolio investments like LICs and ETFs 
  • However, I’m wary about ASX energy shares that have seen a strong run already

The ASX share market is off and running for the new year. On Tuesday 3 January, the first day of trading in 2023, the S&P/ASX 200 Index (ASX: XJO) dropped 1.31%.

With the pain that investors saw last year, it might be tricky to know where to go hunting for opportunities. I don't know what the future is — my crystal ball isn't working. All we can do is invest in what we think looks like a good long-term investment.

Many share prices are now a lot lower than they were 12 months ago. For me, I think it's a good time to invest.

My areas of focus on the ASX share market

While the biggest declines of 2022 won't necessarily see the strongest rebound in 2023, I think they could be some of the most fruitful places to look for ideas.

A number of ASX tech shares were heavily sold off in 2022. Names like Xero Limited (ASX: XRO), REA Group Limited (ASX: REA), SEEK Limited (ASX: SEK), and Nextdc Ltd (ASX: NXT) have all dropped heavily. Yet, some of the ASX tech shares are national or global leaders, so being able to buy them at a much better price seems like a good move. Currently, my biggest position in tech is Bailador Technology Investments Ltd (ASX: BTI).

Another sector that has been battered is ASX retail shares. While some retailers may have a very tough time, I think that some sunken share prices now look very good. These include Wesfarmers Ltd (ASX: WES), Universal Store Holdings Ltd (ASX: UNI), Adairs Ltd (ASX: ADH), and Temple & Webster Group Ltd (ASX: TPW).

With the ASX share market down as a whole, I'm looking at diversified investment options such as exchange-traded funds (ETFs) that are also down and listed investment companies (LICs) that are trading at a large discount to their net tangible assets (NTA). I like the idea of buying a $1 basket of shares for much less than $1.

Some ASX shares, not just LICs, also trade at much lower prices compared to their underlying NTA, such as Brickworks Limited (ASX: BKW).

Where I'm being careful

I think it's important to acknowledge that some sectors are cyclical. ASX energy shares have done well over the past 12 months. However, I'd guess it's unlikely energy prices are going to jump again from here, so I'm not looking to invest there for capital gains, even though dividend income could be strong in the short term.

Some ASX bank shares are benefiting from higher interest rates, but I'm being careful about the medium term. The lending margin may have improved, but I think we're getting closer to the time when we're likely to see rising arrears if some households can't absorb the higher interest rates.

Finally, there are some resource prices (like iron and copper) that have rebounded in recent weeks, leading to strong share price performance

Foolish takeaway

We could be at a new normal of valuations, where valuation multiples are going to stay lower. But I don't think this correction is likely to mean permanently lower share prices. However, businesses will need to generate growth to achieve a sustainable rise, rather than being driven by ultra-low interest rates.

Motley Fool contributor Tristan Harrison has positions in Bailador Technology Investments and Brickworks. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Adairs, Bailador Technology Investments, Brickworks, Temple & Webster Group, and Xero. The Motley Fool Australia has positions in and has recommended Adairs, Brickworks, Wesfarmers, and Xero. The Motley Fool Australia has recommended Bailador Technology Investments, REA Group, Seek, and Temple & Webster Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Rocket powering up and symbolising a rising share price.
Materials Shares

Why is this ASX 200 mining share up 93% in six months?

Expert says the tailwinds include rising commodities, strategic decisions, and new capital flows into hard assets.

Read more »

An accountant gleefully makes corrections and calculations on his abacus with a pile of papers next to him.
Technology Shares

Down 28% in 5 years. Is it time to consider buying this ASX 200 fallen icon?

This software business looks too cheap to me.

Read more »

Green stock market graph with a rising arrow symbolising a rising share price.
Opinions

3 ASX shares tipped to climb over 100% in 2026

Analysts expect steep gains this year.

Read more »

Four people on the beach leap high into the air.
Opinions

4 reasons why I think BHP shares are a must-buy for 2026

The mining giant's shares are now 20% higher than this time last year.

Read more »

A doctor appears shocked as he looks through binoculars on a blue background.
Opinions

4DMedical shares crash 20% this week: Should investors cut their losses on the once-booming stock?

The shares are now down 6.61% for the year to date.

Read more »

A woman wearing headphones looks delighted and animated on news she's receiving from her mobile phone that she is holding close to her face.
Opinions

Forget Telstra shares, I'd buy this ASX telco stock instead

This telco is set to soar higher.

Read more »

A humanoid robot is pictured looking at a share price chart
Technology Shares

This is a great place to invest $1,000 into ASX shares right now

Tristan Harrison is excited about the potential of this stock.

Read more »

The Two little girls smiling upside down on a bed.
Opinions

2 ASX All Ords shares I'd buy today

These small businesses have a lot going for them.

Read more »