Why did some ASX BNPL shares plummet more than 90% in FY22?

Last financial year saw the market turn on some BNPL favourites.

| More on:
Upset woman with her hand on her forehead, holding a credit card.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • ASX BNPL shares suffered a major turn in FY22 
  • Many of the market's former favourites tumbled between 49% and 97% over the course of last financial year 
  • Most of those falls can seemingly be chalked up to shifting investor sentiment 

ASX buy now, pay later (BNPL) shares were hit hard over the course of financial year 2022 (FY22), with some tumbling as much as 97%.

Here's how the market's favourite BNPL stocks performed last financial year:

  • Zip Co Ltd (ASX: ZIP) – fell 94% to 44 cents
  • Block Inc (ASX: SQ2) – fell 48.76% to $90.50
  • Humm Group Ltd (ASX: HUM) – fell 58.5% to 41 cents
  • Sezzle Inc (ASX: SZL) – fell 97% to 26 cents
  • Splitit Ltd (ASX: SPT) – fell 75% to 13 cents

For context, the S&P/ASX 200 Index (ASX: XJO) slipped around 10% in that period.

So, what exactly sent ASX BNPL shares tumbling in FY22? Let's take a look.

What went wrong for ASX BNPL shares in FY22?

Afterpay waves goodbye

Former ASX market darling and BNPL giant Afterpay was wiped from the books in FY22 after it was snapped up by Block. The deal – once worth $39 billion – saw Afterpay shareholders offered 0.375 Block shares for each stock owned.

Afterpay left the ASX in early February after Block's CHESS Depository Interests (CDIs) hit the market in January.

What else went on with BNPL shares?

There was plenty more major news impacting ASX BNPL players in FY22.

Zip posed a takeover offer for fellow BNPL stock, Sezzle in February. Under the deal, shareholders would receive 0.98 Zip stocks for each Sezzle share owned.

And, of course, an abundance of new competition broke out onto the scene.

Commonwealth Bank of Australia (ASX: CBA) launched its StepPay offering early in the peace. National Australia Bank Ltd (ASX: NAB) revealed a similar product in May.

But it wasn't just ASX 200 banking giants encroaching on the space. Word that tech giant Apple may soon launch its Apple Pay Later offering hit headlines in June while PayPal scrapped late fees from its BNPL service last year.

ASX turns on BNPL shares

Though, the major driver for ASX BNPL shares' downturn appears to be a huge shift in investor sentiment.

FY22 saw Australia's inflation spike to 5.1%, after which the Reserve Bank of Australia implemented a series of rate hikes.

That went hand in hand with a turnaround in the tech sector. Many tech stocks derive their valuations from assumed future profitability. Thus, they can represent greater risks in inflationary environments.

At least ASX BNPL shares weren't alone in the red. The S&P/ASX 200 Information Technology Index (ASX: XIJ) and the S&P/ASX All Technology Index (ASX: XTX) have fallen more than 30% over the last 12 months.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Apple, Block, Inc., PayPal Holdings, and ZIPCOLTD FPO. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool Australia has positions in and has recommended Block, Inc. The Motley Fool Australia has recommended Apple, Humm Group Limited, and PayPal Holdings. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Bank Shares

Man putting in a coin in a coin jar with piles of coins next to it.
Bank Shares

This bank's shares could deliver double-digit returns analysts say

Bendigo and Adelaide Bank's major deal announced this week makes strategic sense, the team at Jarden says.

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Bank Shares

Own CBA shares? Here are the dividend dates for 2026

The banking giant has released its corporate calendar for the 2026 financial year.

Read more »

ASX bank share price represented by white Piggy Banks on green background
Bank Shares

ASX bank stocks: Buy, sell, or hold?

Here's what to expect over the next 12 months.

Read more »

Happy young woman saving money in a piggy bank.
Bank Shares

Down 8% and 11% in November – Is this the start of a long slide for NAB and CBA shares?

These banks had an awful month.

Read more »

Business people discussing project on digital tablet.
Bank Shares

Buying NAB shares? Here's how the bank aims to cement its market leading business

NAB shares could gain long-term support from the bank’s latest strategic shift.

Read more »

Three happy multi-ethnic business colleagues discuss investment or finance possibilities in an office.
Bank Shares

Bendigo Bank shares fall despite RACQ deal

The regional bank has announced a major deal with RACQ Bank.

Read more »

A woman looks nonplussed as she holds up a handful of Australian $50 notes.
Opinions

Westpac versus CBA shares: Which bank is a better buy for 2026?

Are you weighing up buying shares in these two banking giants?

Read more »

Three male athletes sprint on an athletics track with the sun low on the horizon behind them representing the race between ASX lithium shares to outperform
Bank Shares

ANZ shares are lagging the other big banks: Here's why

Here's Macquarie's take on the bank's shares.

Read more »