The winners and losers from today's retail sales beat

Accent Group Ltd (ASX:AX1) and Lovisa Holdings Ltd (ASX:LOV) were winners from today's retail sales data, but Collins Foods Ltd (ASX:CKF) and Domino's Pizza Enterprises Ltd. (ASX:DMP) were the losers…

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Australian Bureau of Statistics released the retail sales data for May today which revealed a surprise beat.

Instead of the 0.3% that the market was expecting, retail sales bounced back in May with a 0.4% increase to $26.7 billion.

In addition to this, April's data was positively revised higher to a 0.5% increase from 0.4%.

What were the drivers of the strong result?

The ABS has pointed to Australia's cold weather as being a driver of growth. This led to a notable increase in clothing sales.

Department stores sales rose 3.9% and clothing, footwear, and personal accessories climbed 2.2%. Finally a bit of positive news for the embattled Myer Holdings Ltd (ASX: MYR). And perhaps another reason to be positive on footwear retailer Accent Group Ltd (ASX: AX1) and fast fashion jewellery retailer Lovisa Holdings Ltd (ASX: LOV).

Another area of retail on the rise was food retailing. It rose 0.3% in May, possibly indicating that Wesfarmers Ltd (ASX: WES) and Woolworths Group Ltd (ASX: WOW) had a good month from Australian's eating in because of the cold weather.

Unfortunately the same cannot be said for cafes, restaurants, and takeaway food outlets which saw a decline of 1% during the month. Collins Foods Ltd (ASX: CKF) and Domino's Pizza Enterprises Ltd. (ASX: DMP) are part of this category.

Elsewhere, household goods sales rose 0.1% during the month. While this is positive, I doubt it will be enough to improve investor sentiment in Harvey Norman Holdings Limited (ASX: HVN) and JB Hi-Fi Limited (ASX: JBH).

Which retail shares should you buy?

I continue to believe that Lovisa is one of the best retail shares for investors to consider buying on the Australian share market. However, due to its incredible share price gain over the last 12 months, it does trade at a premium today.

While I believe it will deliver long-term growth that justifies this, it may be unsuitable for investors with a low tolerance for risk. Accent Group may be a better option for those investors.

Motley Fool contributor James Mickleboro owns shares of Collins Foods Limited. The Motley Fool Australia owns shares of and has recommended Wesfarmers Limited. The Motley Fool Australia has recommended Domino's Pizza Enterprises Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A happy young couple celebrate a win by jumping high above their new sofa.
Retail Shares

2 quality ASX 200 shares to buy now amid a rising Aussie dollar

Amid CBA’s forecast of a strengthening Aussie dollar, it may be time to shake up that ASX share portfolio.

Read more »

A woman standing on the street looks through binoculars.
Retail Shares

The pros and cons of buying Wesfarmers shares in 2026

This major business has impressive growth prospects in 2026 and beyond.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Retail Shares

Why this ASX 300 furniture retailer is soaring on Monday

The Nick Scali share price is soaring after the furniture retailer delivered a solid earnings upgrade.

Read more »

ecommerce asx shares represented by santa doing online shopping on laptop
Healthcare Shares

Looking for ideas before Christmas? These 2 ASX shares stand out to me

Two ASX shares at opposite ends of the market are catching my attention as the year draws to a close.

Read more »

A man points at a paper as he holds an alarm clock, indicating the ex-dividend date is approaching.
Retail Shares

Where will Wesfarmers shares be in 3 years?

This business continues to be an impressive long-term performer.

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Bell Potter names three retail stock picks for your Christmas hamper

These three retail stocks will help set you up for a strong start to 2026, the broker says.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Share Market News

What could keep Harvey Norman shares climbing in 2026?

The property assets and share buyback program could carry the rally into 2026.

Read more »

A woman smiles over the top of multiple shopping bags she is holding in both hands up near her face.
Broker Notes

Broker tips 68% upside for Myer shares following brutal sell-off

Could a turnaround be on the cards?

Read more »