4 reasons why ASX blue-chip shares can make better buys than growth shares

Here's why I like ASX blue-chip shares.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

ASX blue-chip shares can make excellent investments. ASX growth shares are also able to deliver great returns, but ASX blue-chip shares may be better for a few reasons.

While there aren't any exact factors that define what a blue chip share is, they should be at least a minimum size in market capitalisation and have a strong brand/reputation in their industry. They also typically have a history of delivering good levels of profit generation.

Australia has a number of impressive businesses including the major ASX bank shares such as National Australia Bank Ltd (ASX: NAB), mining giant Rio Tinto Ltd (ASX: RIO), telco leader Telstra Group Ltd (ASX: TLS), Bunnings and Kmart owner Wesfarmers Ltd (ASX: WES), global investment bank Macquarie Group Ltd (ASX: MQG), industrial global property business Goodman Group (ASX: GMG) and supermarket retailer Coles Group Ltd (ASX: COL).

What's so good about ASX blue-chip shares compared to ASX growth shares? Here are my thoughts.

A group of people in business attire stand in a line against a wall, each with considered expressions on their faces, and superimposed above them a montage of graphs, charts, figures and metrics.

Image source: Getty Images

Less volatility

When a bear market hits, it's common for the share prices of ASX small-cap shares and ASX growth shares to fall further than the share prices of ASX large-cap shares.

For investors who really don't like seeing their portfolio go down in value, it could be beneficial to own shares that may not drop as much in an economic downturn. This can help them stay invested until the market recovery comes along.

Blue-chip shares typically have a strong market position and a history of making large and resilient profits. Seeing as investors usually value a business on how much profit they're making, it's understandable why blue-chip share prices could hold up well if the profit is likely to be robust, too.

Better balance sheets

Larger businesses like blue chips tend to have stronger balance sheets, with bigger piles of cash and possibly less debt compared to how much profit they make.

The strength and makeup of the balance sheet are always important, particularly in weaker times.

A strong balance sheet enables a company to gain cheaper funding from lenders/shareholders and it also allows the business to invest for growth.

Times of recession can enable larger businesses to acquire financially distressed smaller competitors.

Already proven themselves

There are plenty of ASX growth shares priced for revenue growth in the coming years.

Those highly-valued growth shares need to deliver on that potential to justify their valuation. Not every business is destined to reach the heights that investors are expecting.

Just because a company points to a large total addressable market doesn't mean it's going to reach a meaningful market share. Other companies in the sector are also targeting the same addressable market – they can't all succeed.

If there's a misstep by an ASX growth share on that journey, you can see a significant sell-off.

Most ASX blue-chip shares have already reached a strong position in their market, they're making enormous profits and achieving strong cash flow for shareholders.

Stronger passive dividend income

When a business is making large profits and it's not priced for strong growth, the dividend yield can be attractive.

Blue chips are usually mature businesses, so they're not trying to retain most of their profit to invest for more growth. They can afford to send more of the profit to shareholders each year.

A lower price/earnings (P/E) ratio and a higher dividend payout ratio can combine to create a pleasing dividend yield.

Foolish takeaway

The ASX isn't the only place to find blue chips. Large, international companies can make very appealing investments because they aren't finished growing profit at a solid rate because they're targeting the global economy. I'm thinking about names like Microsoft and Alphabet.   

I think our portfolios can have a mixture of ASX blue-chip shares and ASX growth shares. Ultimately, they both have their advantages, and the successful ASX growth shares can deliver enormous returns.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet, Goodman Group, Macquarie Group, Microsoft, and Wesfarmers. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool Australia has positions in and has recommended Coles Group, Macquarie Group, Telstra Group, and Wesfarmers. The Motley Fool Australia has recommended Alphabet, Goodman Group, and Microsoft. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

Woman with an amazed expression has her hands and arms out with a laptop in front of her.
Blue Chip Shares

Why I'd put $2,000 into CBA and these blue-chip ASX shares this month

These ASX shares give investors exposure to banking, groceries, logistics, and digital infrastructure.

Read more »

Buy and sell written on a white cube.
Blue Chip Shares

Why these ASX blue-chip shares are strong buys right now

Experts are bullish about what these ASX shares can deliver.

Read more »

A man looking at his laptop and thinking.
Blue Chip Shares

3 ASX shares Warren Buffett would probably love right now

Warren Buffett looks for moats, management quality, and fair prices. Here's three ASX shares that tick every one of his…

Read more »

Photo of two women shopping.
Blue Chip Shares

Why is everyone talking about Wesfarmers shares this week?

The blue-chip giant is hitting headlines this week.

Read more »

Parents putting money in piggy bank for kids' future.
Blue Chip Shares

My 3 best ASX 200 blue-chip shares to buy in June

June could be a good month to look again at high-quality ASX 200 shares with scale, strong brands, and room…

Read more »

Smiling woman looking through a plane window.
Blue Chip Shares

Why brokers are turning bullish on Qantas shares after a strong May performance

Qantas shares fell from their February peak but brokers see significant upside. Here's why the bulls are backing a recovery…

Read more »

Buy, hold, and sell ratings written on signs on a wooden pole.
Blue Chip Shares

Short sellers are targeting these 3 ASX shares this week. Are they right?

Short sellers are targeting WiseTech, Cochlear, and Lendlease shares. Here is whether the bears have a compelling case for each.

Read more »

Person holding a blue chip.
Blue Chip Shares

2 ASX blue-chip shares offering big dividend yields

These businesses are handing out big payouts each year.

Read more »