4 reasons why ASX blue-chip shares can make better buys than growth shares

Here's why I like ASX blue-chip shares.

A group of people in business attire stand in a line against a wall, each with considered expressions on their faces, and superimposed above them a montage of graphs, charts, figures and metrics.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

ASX blue-chip shares can make excellent investments. ASX growth shares are also able to deliver great returns, but ASX blue-chip shares may be better for a few reasons.

While there aren't any exact factors that define what a blue chip share is, they should be at least a minimum size in market capitalisation and have a strong brand/reputation in their industry. They also typically have a history of delivering good levels of profit generation.

Australia has a number of impressive businesses including the major ASX bank shares such as National Australia Bank Ltd (ASX: NAB), mining giant Rio Tinto Ltd (ASX: RIO), telco leader Telstra Group Ltd (ASX: TLS), Bunnings and Kmart owner Wesfarmers Ltd (ASX: WES), global investment bank Macquarie Group Ltd (ASX: MQG), industrial global property business Goodman Group (ASX: GMG) and supermarket retailer Coles Group Ltd (ASX: COL).

What's so good about ASX blue-chip shares compared to ASX growth shares? Here are my thoughts.

Less volatility

When a bear market hits, it's common for the share prices of ASX small-cap shares and ASX growth shares to fall further than the share prices of ASX large-cap shares.

For investors who really don't like seeing their portfolio go down in value, it could be beneficial to own shares that may not drop as much in an economic downturn. This can help them stay invested until the market recovery comes along.

Blue-chip shares typically have a strong market position and a history of making large and resilient profits. Seeing as investors usually value a business on how much profit they're making, it's understandable why blue-chip share prices could hold up well if the profit is likely to be robust, too.

Better balance sheets

Larger businesses like blue chips tend to have stronger balance sheets, with bigger piles of cash and possibly less debt compared to how much profit they make.

The strength and makeup of the balance sheet are always important, particularly in weaker times.

A strong balance sheet enables a company to gain cheaper funding from lenders/shareholders and it also allows the business to invest for growth.

Times of recession can enable larger businesses to acquire financially distressed smaller competitors.

Already proven themselves

There are plenty of ASX growth shares priced for revenue growth in the coming years.

Those highly-valued growth shares need to deliver on that potential to justify their valuation. Not every business is destined to reach the heights that investors are expecting.

Just because a company points to a large total addressable market doesn't mean it's going to reach a meaningful market share. Other companies in the sector are also targeting the same addressable market – they can't all succeed.

If there's a misstep by an ASX growth share on that journey, you can see a significant sell-off.

Most ASX blue-chip shares have already reached a strong position in their market, they're making enormous profits and achieving strong cash flow for shareholders.

Stronger passive dividend income

When a business is making large profits and it's not priced for strong growth, the dividend yield can be attractive.

Blue chips are usually mature businesses, so they're not trying to retain most of their profit to invest for more growth. They can afford to send more of the profit to shareholders each year.

A lower price/earnings (P/E) ratio and a higher dividend payout ratio can combine to create a pleasing dividend yield.

Foolish takeaway

The ASX isn't the only place to find blue chips. Large, international companies can make very appealing investments because they aren't finished growing profit at a solid rate because they're targeting the global economy. I'm thinking about names like Microsoft and Alphabet.   

I think our portfolios can have a mixture of ASX blue-chip shares and ASX growth shares. Ultimately, they both have their advantages, and the successful ASX growth shares can deliver enormous returns.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet, Goodman Group, Macquarie Group, Microsoft, and Wesfarmers. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool Australia has positions in and has recommended Coles Group, Macquarie Group, Telstra Group, and Wesfarmers. The Motley Fool Australia has recommended Alphabet, Goodman Group, and Microsoft. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

A couple makes silly chip moustache faces and take a selfie on their phone.
Blue Chip Shares

3 blue-chip ASX shares I think are so safe you could hold them forever

No shares are 'safe', but some are safer than others.

Read more »

A smiling woman puts fuel into her car at a petrol pump.
Blue Chip Shares

These are the ASX blue-chip shares this big Aussie fund has been buying

AFIC has been actively buying these stocks.

Read more »

A smiling woman with a handful of $100 notes, indicating strong dividend payments
Blue Chip Shares

Got $3,000? Buy these ASX shares in October

Brokers are tipping these shares to rise strongly from current levels.

Read more »

A young man pointing up looking amazed, indicating a surging share price movement for an ASX company
Blue Chip Shares

These ASX 200 blue chip share could rise 20% to 25%

Analysts see potential for big returns from these big names. Let's find out why.

Read more »

A man holding a cup of coffee puts his thumb up and smiles while at laptop.
Blue Chip Shares

Analysts say these ASX 200 blue chip shares are top buys

Why are they feeling bullish on these shares? Let's find out.

Read more »

Smiling elderly couple looking at their superannuation account, symbolising retirement.
Blue Chip Shares

2 ASX blue-chip shares I'd buy if I were a retiree

These stocks are leaders at what they do.

Read more »

A young woman wearing an Islamic tradition headscarf and jeans sits in an urban environment with an apple in one hand and her phone in the other with a smile on her face.
Blue Chip Shares

Is the Telstra share price a buy? Here's my view

Is it time to buy to this telco?

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Blue Chip Shares

3 ASX stocks to buy with your QBE dividends

Today is pay day for QBE shareholders. What should they do with their dividends?

Read more »