Why did the Kogan share price jump 6% today?

Kogan's shares were on form on Wednesday…

| More on:
A man sees some good news on his phone and gives a little cheer.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Kogan share price was on form on Wednesday with a 6% gain
  • This appears to have been driven by bargain hunters picking up shares
  • The struggling ecommerce company's shares are still down 57% in 2022 after this gain

The Kogan.com Ltd (ASX: KGN) share price was going in the right direction at last on Wednesday.

The struggling ecommerce company's shares rose a sizeable 6% to end the day at $3.72.

Why did the Kogan share price race higher?

The Kogan share price was on the move today amid a rebound in the retail sector after some sizeable declines in recent weeks.

Several beaten down retail shares rose along with Kogan. This includes the following:

  • The Accent Group Ltd (ASX: AX1) share price rose 6%
  • The Baby Bunting Group Ltd (ASX: BBN) share price climbed 2.5%
  • The City Chic Collective Ltd (ASX: CCX) share price jumped almost 7%
  • The Temple & Webster Group Ltd (ASX: TPW) share price rose 2.5%

These gains appear to have been driven by bargain hunters picking up shares rather than anything sector specific.

After all, even after today's strong gain, the Kogan share price is down 57% since the start of the year.

It is a similar story for the others listed above, with Accent down 44% in 2022, Baby Bunting down 25%, City Chic down 54%, and Temple & Webster down 57%.

Shareholders will no doubt be hoping that today's gains represent an inflection point for their shares and it is onwards and upwards from here.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Kogan.com ltd and Temple & Webster Group Ltd. The Motley Fool Australia has positions in and has recommended Kogan.com ltd. The Motley Fool Australia has recommended Accent Group, Baby Bunting, and Temple & Webster Group Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A happy young couple celebrate a win by jumping high above their new sofa.
Retail Shares

Why this ASX 300 furniture retailer is soaring on Monday

The Nick Scali share price is soaring after the furniture retailer delivered a solid earnings upgrade.

Read more »

ecommerce asx shares represented by santa doing online shopping on laptop
Healthcare Shares

Looking for ideas before Christmas? These 2 ASX shares stand out to me

Two ASX shares at opposite ends of the market are catching my attention as the year draws to a close.

Read more »

A man points at a paper as he holds an alarm clock, indicating the ex-dividend date is approaching.
Retail Shares

Where will Wesfarmers shares be in 3 years?

This business continues to be an impressive long-term performer.

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Bell Potter names three retail stock picks for your Christmas hamper

These three retail stocks will help set you up for a strong start to 2026, the broker says.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Share Market News

What could keep Harvey Norman shares climbing in 2026?

The property assets and share buyback program could carry the rally into 2026.

Read more »

A woman smiles over the top of multiple shopping bags she is holding in both hands up near her face.
Broker Notes

Broker tips 68% upside for Myer shares following brutal sell-off

Could a turnaround be on the cards?

Read more »

A mature aged man with grey hair and glasses holds a fan of Australian hundred dollar bills up against his mouth and looks skywards with his eyes as though he is thinking what he might do with the cash.
Dividend Investing

Here's how another $5,000 invested in this high-yield ASX 200 star could boost my dividend income over time!

This high-yield ASX 200 retailer has slipped under $1, but its dividend profile remains one of the strongest in the…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

Up 50% in 2025, should you buy Harvey Norman shares before Christmas?

Two leading investment experts deliver their verdicts on Harvey Norman’s surging shares.

Read more »