The Sezzle Inc (ASX: SZL) share price is outperforming its buy now pay later (BNPL) peers on Thursday morning. This comes as the company announced a partnership with top 100 global e-commerce leader, Market America Worldwide.
At the time of writing, the Sezzle share price is trading at $8.89, up 3.37%.
US partnership
Market America Worldwide is a global product brokerage and internet marketing company that also specialises in one-to-one marketing and social shopping. The company is rated as one of the top 1,000 global online retailers for 2021. Additionally, it ranked 19 in Newsweek's best US online shops for 2021.
This partnership will allow Market America Worldwide's independent distributors, customers, and all online shoppers to access Sezzle's BNPL options.
Sezzle CEO, Charlie Youakim commented on the partnership, saying:
We're thrilled to add Market America Worldwide | SHOP.COM to Sezzle's extensive base of leading e-commerce brands. This partnership opens the door for millions of shoppers to access Sezzle's barrier-breaking, next generation of payments. With a shared dedication to shoppers and an innovative approach to e-commerce, our teams have already created a strong relationship that will serve our shoppers well
Sezzle's buy now pay later platform will be made available to all US consumers. Customers will be able to access this through shop.com and all US distributors in June/July this year. Additionally, partnership plans to include the BNPL platform for Market America Worldwide's additional ecommerce websites over time.
Sezzle share price snapshot
The Sezzle share price is up 31% year-to-date, keeping up with BNPL heavyweights Afterpay Ltd (ASX: APT) and Zip Co Ltd (ASX: Z1P).
Comparatively, smaller BNPL shares such as Humm Group Ltd (ASX: HUM), Splitit Ltd (ASX: SPT), and Openpay Ltd (ASX: OPY) have slumped significantly this year.
With a clear divergence taking place between the leading and lagging BNPL shares, it is positive to see the Sezzle share price has sided with the winners.
