If investing were about finding the single perfect shares, most of us would already be rich.
In reality, long-term investing is usually about stacking the odds in your favour. That means owning strong businesses with clear growth pathways and management teams that have the experience and ability to navigate uncertainty.
When I look at the ASX 200 today, I see a handful of shares that I believe tick all these boxes.
If I had $10,000 to invest at this moment, these are the five ASX 200 shares I'd choose to back for the long term.
Hub24 Ltd (ASX: HUB)
Hub24 is one of my favourite ways to gain exposure to Australia's growing wealth management industry.
The shift toward platform-based investing, transparency, and adviser-led solutions continues to work in Hub24's favour. As funds under administration grow, and they sure are growing, the business benefits from strong operating leverage. This is usually a powerful combination over time.
This ASX 200 share is admittedly not cheap, but high-quality compounders rarely are. And a 20% pullback from its 2025 high screams opportunity to me.
Wesfarmers (ASX: WES)
Every portfolio needs a stabiliser, and for me, that's Wesfarmers.
With exposure to dominant businesses like Bunnings, Kmart, Officeworks, Priceline, Silk Laser, and many more, Wesfarmers offers diversification, strong cash generation, and a proven management team. It probably isn't going to deliver explosive growth, but I believe it will continue to provide resilience, reliable earnings, and long-term capital discipline. Sometimes, boring is beautiful in the world of investing.
SiteMinder (ASX: SDR)
SiteMinder is another ASX 200 share that I like. Founded all the way back in 2006 in a rental house on Sydney's Northern Beaches by Mike Ford and Mike Rogers, this growing Aussie company provides mission-critical software that helps 50,000+ hotels manage bookings, pricing, and distribution for 2.4 million rooms. As the travel industry becomes more digitised, tools like SiteMinder's are becoming essential rather than optional.
While profitability is still a work in progress, it has a strong balance sheet and a long-term opportunity that looks compelling if management executes well.
Flight Centre Travel Group (ASX: FLT)
Flight Centre is a name that has been around for four decades. And though the travel industry has gone through seismic changes during that time, the ASX 200 share continues to reinvest, reinvent, and grow.
This includes increasing its exposure to the high-margin cruise market with the acquisition of Iglu this month. In combination with its robust core business and growing corporate travel business, I believe Flight Centre will deliver good returns for investors through to the end of the decade.
Temple & Webster (ASX: TPW)
Temple & Webster gives me exposure to Australian e-commerce with a clear point of difference.
Furniture is a challenging category, but Temple & Webster's asset-light, online-first model provides flexibility that traditional retailers struggle to match. As housing turnover improves, consumer confidence recovers, and online penetration increases in the category, this ASX 200 share is well placed to benefit.
It is not without risk, but I think the brand, platform strength, and consumer trends give it a solid foundation for future growth.
