Why it's a stock picker's market and how to maximise your returns

It pays to be selective in 2025.

A group of young ASX investors sitting around a laptop with an older lady standing behind them explaining how investing works.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The current environment is most suitable for stock pickers. Those who thrive off volatility are most likely to succeed.

When most stocks are trending upwards, exchange traded funds (ETFs) can be an appealing investment vehicle. In a single trade, investors gain exposure to a basket of stocks that don't require individual monitoring. 

This strategy has served investors well over the past five years. In fact, several low-cost popular ETFs are delivering double-digit returns. For example, in the five years prior to 30 April, the Vanguard US Total Market Shares Index AUD ETF (ASX: VTS) increased at a compound annual growth rate (CAGR) of 15.56%. Those invested in the Vanguard Australian Shares Index ETF (ASX: VAS) also did well for themselves, achieving a 12.08% CAGR over the same period. 

But these ETFs have underwhelmed for the year to date. The VTS ETF is down 5%, while the VAS ETF has risen around 3%. However, it's worth noting that the journey has not been linear, with significant volatility along the way.

A widening gap between the winners and losers

It's true that volatility creates opportunity. Temporarily lower share prices give investors a chance to buy their favourite stocks on sale. The same applies to ASX ETFs. Those who bought the VTS ETF and the VAS ETF during the April low point have already made a 13% and 14% return, respectively. 

However, there is greater potential for stock pickers to generate massive returns under these conditions. For example, Pro Medicus (ASX: PME) is up around 55% since its April low. Meanwhile, Boss Energy Ltd (ASX: BOE) is 90% higher.

While it is always true (by nature) that stock picking can outperform the overall market, the gap between the winners and losers has widened. For example, within the travel sector, Qantas Ltd (ASX: QAN) has outperformed Flight Centre Travel Group Ltd (ASX: FLT) by more than 100% over the past 12 months.

Volatility is being driven by sentiment surrounding US President Trump's ongoing tariff plans and a potential recession. Moody's downgrading US debt, ongoing geopolitical conflict, and rising bond yields have also triggered sell-offs. With these issues unlikely to resolve anytime soon, volatility is likely to continue, making it a stock picker's market.

Valuations matter

Another factor that favours stock picking is the valuations of the overall market. 

The current price-to-earnings ratio (PE) of the S&P 500 Index is approximately 24 times. This is substantially above the historical median, which sits at 18 times. Meanwhile, the current P/E ratio of the S&PASX 200 Index (ASX: XJO) is approximately 19 times. This also sits well above its historical median of 15 times. 

Accordingly, forward returns for the overall ASX and US markets are not compelling. Investing in ASX ETFs that replicate these benchmarks, such as the iShares S&P 500 AUD ETF (ASX: IVV) or the BetaShares Australia 200 ETF (ASX: A200) today may be an underwhelming endeavour.

To beat the market, investors should seek out high-quality businesses that are attractively valued. While, on average, equity markets are expensive, there are still compelling opportunities to be found. For example, Medibank Private Ltd (ASX: MPL), APA Group (ASX: APA), and Metcash Ltd (ASX: MTS) are all trading at attractive valuations.

Foolish Takeaway

Many investors may be disappointed by their own returns for the year to date. Despite substantial volatility, many investments are roughly flat for the year. With equity markets likely to remain volatile for the remainder of 2025, and valuations sitting above their long-term medians, savvy stock pickers have the opportunity to beat the market by a substantial margin.

Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended iShares S&P 500 ETF. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended Pro Medicus. The Motley Fool Australia has positions in and has recommended Apa Group. The Motley Fool Australia has recommended Flight Centre Travel Group, Pro Medicus, and iShares S&P 500 ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Boy looks confused as he adds up on an abacus
How to invest

Finding the right cash balance for your portfolio

Cash feels slow in good times but becomes priceless when markets fall and opportunity returns.

Read more »

A couple are happy sitting on their yacht.
How to invest

How to build a million-dollar ASX share portfolio from zero

It isn't as hard as you might think to build a seven-figure portfolio.

Read more »

A male investor wearing a white shirt and blue suit jacket sits at his desk looking at his laptop with his hands to his chin, waiting in anticipation.
How to invest

ASX sell-off accelerates: Is it time to sell shares?

It might be tempting to hit the sell button on days like today...

Read more »

a close up of a man with wide open eyes and wide open mouth holding his head and reacting in shock and surprise to some share market ews.
How to invest

How to prepare for a share market crash… before it's too late

The ASX 200 Index is now down more than 3% from its October peak.

Read more »

Person holding Australian dollar notes, symbolising dividends.
How to invest

How to turn $50,000 into $500,000 on the ASX

Here's how to change a large sum of money into a life-changing sum.

Read more »

us stocks and asx share price represented by australian and us currency notes
How to invest

Should ASX investors avoid US stocks in the age of Trump?

Trump may be a divisive figure, but I'm still buying the world's best stocks.

Read more »

Four investors stand in a line holding cash fanned in their hands with thoughtful looks on their faces.
How to invest

How to make your first $10,000 in the ASX share market

Here's a guide for growing your wealth in the share market.

Read more »

A woman sits on her motorbike looking out at the ocean with both fists in the air.
How to invest

Investing $500 a month in ASX shares can beat inflation and build real wealth

Inflation erodes cash, but smart investing in ASX shares can help you build lasting wealth that rises above it.

Read more »