Why did the Bubs share price struggle on Wednesday?

It seems a curdling LinkedIn post may have sparked today's share price downturn.

| More on:
a woman stands with her hand to the side of her head and a sad, slightly distressed look to her expression while holding a large glass of milk in her other hand.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Bubs shares slipped nearly 3% on Wednesday
  • The benchmark ASX 200 also finished lower today
  • Bub founder and CEO Kristy Carr made headlines with a LinkedIn post 

The Bubs Australia Ltd (ASX: BUB) share price closed in the red on Wednesday.

Bubs shares fell 2.63% to 18.5 cents apiece. For perspective, the S&P/ASX 200 Index (ASX: XJO) dropped 1.64% today.

So what was going on with the Bubs share price today?

What's going on?

Bubs founder and former CEO Kristy Carr has been hitting media headlines today.

In a statement on LinkedIn, Carr advised an "alliance" of "long-term concerned" Bubs shareholders have launched a campaign to "Save our Bubs".

In a proposed board spill, the Save Our Bubs Group nominated Peter Nathan as the proposed new CEO and managing director and James Jackson as the independent non-executive chair. Rupert Soar was proposed as the non-executive director.

Commenting in a social media post, Carr said:

As the Founder and Bubs 4th largest shareholder, and an expert in the infant formula industry in Australia, USA and China, I have no confidence the current Board has the relevant experience to oversee the management and strategic direction of this great Company.

Bubs released a short update to the market on Wednesday of non-executive resignations. The brief statement said:

Bubs Australia announces the resignations of Mr Dennis Wuei-Chang Lin and Mrs Kristy-Lee Newland Carr as Non-Executive Directors of the Company effective 30 May 2023.

This follows the cessation of their executive roles announced earlier this month.

Carr was terminated by the company with "immediate effect" in early May, as my Foolish colleague Sebastian reported at the time.

Meanwhile, a drop in the milk price guidance also weighed on the market today. A2 Milk Company Limited (ASX: A2M) shares closed 0.56% lower today.

This follows news that Synlait Milk Ltd (ASX: SM1) dropped its predicted base milk price for FY23 to $7.60 per kilogram of milk solids. This is 1.2% less than previous guidance.

Share price snapshot

The Bubs share price has descended nearly 70% in a year.

Bubs has a market capitalisation of about $139 million based on the latest share price.

Motley Fool contributor Monica O'Shea has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended A2 Milk and Bubs Australia. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Consumer Staples & Discretionary Shares

Why is the Super Retail share price falling 5% today?

Investors are shying away from the retailer as the company gets ready to go to court.

Read more »

a man in a green and gold Australian athletic kit roars ecstatically with a wide open mouth while his hands are clenched and raised as a shower of gold confetti falls in the sky around him.
Consumer Staples & Discretionary Shares

2 ASX betting shares surging on quarterly updates

These shares are having a strong session. Why are investors betting on them today?

Read more »

a young woman sits with her hands holding up her face as she stares unhappily at a laptop computer screen as if she is disappointed with something she is seeing there.
Consumer Staples & Discretionary Shares

Why is the Kogan share price crashing 27%?

Here's how this e-commerce company performed during the third quarter.

Read more »

businessman handing $100 note to another in supermarket aisle representing woolworths share price
Consumer Staples & Discretionary Shares

How much could $5,000 invested in Coles shares be worth in a year?

Bell Potter sees big returns on the cards for owners of this stock.

Read more »

A woman relaxes on a yellow couch with a book and cuppa, and looks pensively away as she contemplates the joy of earning passive income.
Consumer Staples & Discretionary Shares

What are brokers saying about A2 Milk shares?

Is it time to snap up this stock or should you keep your infant formula powder dry?

Read more »

A female Woolworths customer leans on her shopping trolley as she rests her chin in her hand thinking about what to buy for dinner while also wondering why the Woolworths share price isn't doing as well as Coles recently
Consumer Staples & Discretionary Shares

Should you buy the dip on Woolworths shares?

Is this a good time to look at the supermarket business?

Read more »

Woman in dress sitting in chair looking depressed
Consumer Staples & Discretionary Shares

Cettire share price plunges 6% after major investor pulls the plug

A 'red flag' triggered this investment company to sell out completely.

Read more »

A young woman's hands are shown close up with many blingy gold rings on her fingers and two large gold chains around her neck with dollar signs on them.
Consumer Staples & Discretionary Shares

ASX experts: Lovisa share price has 28% upside

ASX brokers are still rating Lovisa as a compelling buy today.

Read more »