Why was May such a shocker for the Adairs share price?

Investors are pricing in further downside for consumer cyclicals.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • Shares in Adairs finished down in the red during May 
  • Retail stocks have failed to resurge in 2022 despite consumer spending reaching its highest mark in some time 
  • In the last 12 months, the Adairs share price has slipped 52% into the red 

Shares of Adairs Ltd (ASX: ADH) closed down in May and finished more than 16% in the red. At the time of writing, the Adairs share price is trading at $2.28.

After nudging past $4.05 in early January, the stock has cratered and formed a series of new lows, as seen below.

TradingView Chart
Sad woman on a sofa.

Image source: Getty Images

Murderous May for Adairs

Adairs shares traded sideways from the period of February–April. By the end of May, sellers had pushed prices to a 52-week closing low of $2.32.

However, zooming out, the downside had been in full force over the previous 12 months, along with weakness in the broad sector.

The S&P/ASX 300 Retailing Index (AXRTKD) has followed a similar fate, tumbling more than 22% in the last year. It also closed 6.5% down in May.

Despite a positive retail outlook in 2022 due to diminishing impacts of COVID-19 and record retail sales of $34 billion in April 2022, KPMG says in writing: "it's not all beer ant skittles". That's because retailers face a series of additional headwinds related to supply chain and cost inflation.

The Producer Price Index (PPIs) rose 1.6% this quarter and has climbed around 5% in the past 12 months, according to the Australian Bureau of Statistics (ABS). It has also spiked more than 8.4% since March 2018.

It measures the price change/inflation of products, goods and services for producers. Whereas the Consumer Price Index (CPI) measures the same for consumers.

Since 2017, both indices have curled up. However, since the pandemic, both have really shot north at a rapid pace, as seen below.

TradingView Chart

Similar trends appear to have swept through the US and retailers there have experienced symptoms such as inventory overbuild, cost pressures and consumer spending shift.

Evidently, investors appear to be pricing in similar risks for ASX retail and consumer cyclical stocks. It's now a question of how well companies either absorb these pressures into their margins, or pass them onto consumers.

Plus, Adairs already realised a slowdown in sales and earnings in its latest filings.

Group sales were down 50 basis points from 1H FY21, whilst pre-tax earnings also took a hit due to operational disruptions related to COVID-19.

This is despite Australian Consumer spending increasing to its highest level in two years, per Trading Economics data.

In the last 12 months, the Adairs share price has slipped 52% into the red.

Motley Fool contributor Zach Bristow has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended ADAIRS FPO. The Motley Fool Australia has positions in and has recommended ADAIRS FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

ASX share investor holding up hand in stop motion
Consumer Staples & Discretionary Shares

Takeovers Panel declines to proceed on Accent Group takeover disclosure

The Accent Group share price is in focus as the Takeovers Panel declines to act after Accent updated its takeover…

Read more »

Three people in a corporate office pour over a tablet, ready to invest.
Consumer Staples & Discretionary Shares

Accent Group issues update on Frasers takeover bid and business outlook

Accent Group issues a supplementary statement on the Frasers bid, reiterating its recommendation to reject the offer and detailing growth…

Read more »

A woman with a magnifying glass adjusts her glasses as she holds the glass to her computer screen and peers closely at it.
Consumer Staples & Discretionary Shares

Is the Coles share price good value or expensive?

Defensive demand can support a premium valuation. The harder question is how much premium is reasonable.

Read more »

A man dressed in a business suit freefalls from a rocky cliff with a grey sky background.
Broker Notes

Down 84%, why Bapcor shares may have further to fall

A leading analyst expects that Bapcor’s beaten down shares could continue to struggle in 2026. But why?

Read more »

A female Woolworths customer leans on her shopping trolley as she rests her chin in her hand thinking about what to buy for dinner while also wondering why the Woolworths share price isn't doing as well as Coles recently
Consumer Staples & Discretionary Shares

Up 30%, are Woolworths shares still a buy?

The business appears to be regaining momentum, although investors are now being asked to pay considerably more for the recovery.

Read more »

Young couple having pizza on lunch break at workplace.
Consumer Staples & Discretionary Shares

Domino's Pizza Enterprises FY26 results: Balance sheet write-downs overshadow free cash flow increase

The pizza chain operator expects to report balance sheet write-downs of approximately $259m.

Read more »

Man with down syndrome working in supermarket.
Consumer Staples & Discretionary Shares

How much could the Woolworths share price rise in the next year?

Can the major supermarket business deliver great returns?

Read more »

A happy youngster holds a giant bag of carrots at a supermarket fruit and vegie section, indicating savings made by buying in bulk.
Consumer Staples & Discretionary Shares

Consumer staples and discretionary shares are rallying: These stocks could be top buys

Is this the start of a long-term rise?

Read more »