Yesterday afternoon, Accent Group Ltd (ASX: AX1) released its First Supplementary Target's Statement responding to the on-market takeover bid from Frasers Group plc, with the board maintaining its recommendation to reject the $0.65 per share offer. The statement clarified the company's medium-term growth plan and explained key metrics influencing the board's position.

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What did Accent Group report?
- The Independent Board Committee (IBC) reiterated that the $0.65 offer is materially inadequate based on several factors.
- Accent's 2030 Strategic Growth Plan targets at least $1.9 billion in sales, an EBIT margin of 9% or more, and around 950 stores by FY30.
- The Group's FY25 sales base was roughly $1.5 billion, with an EBIT margin of 7.6%.
- Recent trading saw EBIT guidance for FY26 revised to $79.5–84.5 million after challenging retail conditions.
- Frasers previously acquired shares at prices significantly above the current offer.
What else do investors need to know?
Accent's board clarified that its recommendation is grounded in a broad set of factors, not just the 2030 plan. The company's value assessment factored in share price reference points, strategic position, absence of a meaningful control premium, and timing of the bid during weak retail market conditions. The board also noted that Frasers' earlier acquisitions were at much higher prices, giving context to the current offer.
The document provides transparency around the assumptions and risks underpinning Accent's growth plan. It highlights recent closures of loss-making businesses, substantial cost savings initiatives, and strategic new store rollouts as drivers for the Group's earnings potential.
What's next for Accent Group?
The board will continue to advise shareholders throughout the offer period, updating the market on any changes to its recommendation or to Accent's outlook. The company remains focused on executing its 2030 Strategic Growth Plan, with targeted growth in both store numbers and profitability. Investors are encouraged to review the extensive risk disclosures and to consider recent shifts in consumer sentiment and trading conditions.
Accent Group share price snapshot
Over the past 12 months, Accent Group shares have declined 51%, trailing the All Ordinaries Index (ASX: XAO), which has risen 2% over the same period.