The Briscoe Group Ltd (ASX: BGP) share price is in focus today after the company reported its third consecutive quarter of sales growth, with second quarter group sales up 0.25% to $193.4 million and first half net profit after tax (NPAT) expected to be at least $27 million.
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What did Briscoe report?
- Second quarter group sales: $193.4 million, up 0.25% from the prior year
- First half group sales: $374.2 million, up 0.79%
- First half group online sales growth: 2.07% or $1.5 million
- Online sales made up 19.60% of total sales (vs 19.36% last year)
- Net profit after tax (NPAT) expected to exceed $27 million for the half
- New rewards system launched for Rebel Sport Club
What else do investors need to know?
Briscoe's sporting goods segment achieved solid growth, delivering a 4.84% sales increase for the quarter, helped by strong customer interest tied to major sporting events. Homewares sales fell 2.17% amid softer demand for heating products and a milder start to winter, along with weaker travel-related sales.
Gross profit margin trends showed signs of stabilising, with the first half percentage expected to be around 57 basis points below the prior period—a mark of improvement on last year's larger declines, despite headwinds from a weaker New Zealand dollar. Inventory management remains tight, with inventory expected to be $1 million lower than last year.
What did Briscoe management say?
Group Managing Director Rod Duke said:
We're pleased to report a third consecutive quarter of positive sales growth despite economic conditions remaining challenging and consumer confidence continuing to recover only gradually.
What's next for Briscoe?
Briscoe continues to invest for the long term, with its new distribution centre now operational and automation expected to be optimised by year end. The Rebel Club loyalty relaunch and ongoing SAP S/4HANA rollout also aim to enhance customer engagement and operational efficiency.
The board remains encouraged by the company's resilience and expects to announce its full half-year results, including an interim dividend declaration, on 16 September 2026. Management maintains a positive outlook for strategic growth despite ongoing economic challenges.
Briscoe share price snapshot
Over the past 12 months, Briscoe shares have declined 31%, trailing the All Ordinaries Index (ASX: XAO), which has risen 2% over the same period.
