When it comes to ASX dividend shares, a few names stand out. If you asked a randomly selected investor to name three ASX dividend shares, chances are you will get a bank, a miner and maybe Telstra Corporation Ltd (ASX: TLS) or Woolworths Group Ltd (ASX: WOW).
On one level, this is fair enough. Most of the ASX 200 blue chip miners have spent the past year or two doling out record dividend payments. And most of the ASX banks like Commonwealth Bank of Australia (ASX: CBA) have been paying dividends for decades.
But the ASX is full of dividend-paying shares, making an income investors' universe far larger than a collection of banks and miners. So let's check out three ASX dividend shares that you might not even realise pay dividend income to their owners.
3 ASX dividend shares you might not know about
Harvey Norman Holdings Limited (ASX: HVN)
Chances are you've heard of the hardly normal Harvey Norman. This famous Aussie retailer has been around for decades. But what you might now know is that Harvey Norman shares are pretty consistent when it comes to dividends.
This company hasn't missed a dividend payment in over a decade. Indeed, it has recently paid out some of the largest dividends in its history, with investors enjoying the payment of a 20 cents per share fully franked interim dividend earlier this month. Over the past year, Harvey Norman's dividends give its shares a fully franked trailing yield of 7.7%.
JB Hi-Fi Ltd (ASX: JBH)
JB Hi-Fi is another famous Australian retail name. You've probably seen its yellow branding and advertising pop up regularly. But what you might not have seen yet is this company's own impressive history when it comes to funding dividends.
The company only started doling out the cash in 2014. But since then, JB has grown its payments from 29 cents a share to the $2.87 investors received last year. Like Harvey Norman, JB's dividends usually come fully franked as well. At current pricing, JB Hi-Fi offers a trailing dividend yield of 5.67%.
Super Retail Group Ltd (ASX: SUL)
Unlike the other two names on this list, Super Retail Group is not a company with widespread name recognition. However, it's a different story with the businesses and brands this company owns. They include Supercheap Auto, BCF, Rebel, and Macpac. Ringing a bell now?
Super Retail is a company that has a strong, if recently rather erratic, history of paying its investors large dividends. Between 2009 and 2019, Super Retail raised its annual dividend every year bar one. 2020 saw COVID take a big toll on investors' incomes, with the company only paying out 19.5 cents per share in contrast to the 50 cents investors enjoyed in 2019. However, the company arguably made it up to shareholders last year when it treated investors to 88 cents per share in dividends. At current pricing, Super Retail Group has a trailing and fully franked dividend yield of 8.28%.
