3 ASX dividend shares to buy today

Super Retail Group Ltd (ASX: SUL) is one of the three fully franked ASX dividend shares to buy for income investors today.

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With interest rates at record lows, it’s hard to find a good place to store your money these days if you want a decent return. Luckily, the ASX is full of dividend paying shares that give us a remedy for this malady. So here are 3 such shares to consider today:

3 ASX dividend paying shares to buy today

Washington H. Soul Pattinson and Co. Ltd (ASX: SOL)

Soul Patts is often considered one of, if not the best ASX dividend share on the market. That stems from its incredible record of paying said dividends. Soul Patts is the only ASX company to have a 20-year streak of increasing its dividend every year. That’s pretty impressive considering that encompasses the dot-com crash, the global financial crisis and now the coronavirus recession.

This company is a diversified conglomerate, owning shares of a range of quality ASX businesses. These include TPG Telecom Ltd (ASX: TPG), Brickworks Limited (ASX: BKW) and New Hope Corporation Limited (ASX: NHC). Soul Patts currently offers a trailing dividend yield of 2.86% on current pricing, or 4.09% grossed-up with Soul Patts’ full franking.

Super Retail Group Ltd (ASX: SUL)

Super Retail Group is probably a company that not too many Australians would be familiar with. And yet I’m sure it’s a different story for the businesses Super Retail owns. This company is the name behind household names like MacPac, Rebel Sport and Supercheap Auto and BCF.

This company has bounced back from the lows of last year very strongly with Super Retail shares are up around 144% over the past 12 months. That has still left its trailing dividend yield on offer today at a respectable 4.38% though. Grossed-up, that comes to 6.26% with full franking.

Premier Investments Limited (ASX: PMV)

Premier is another ASX dividend share to consider, and another retail company as well. It’s the name behind the popular Aussie retail chains of Peter Alexander and Smiggle, as well as the Just Jeans and JayJays brands.

Like Super Retail, Premier Investments has managed to bounce back well from the COVID lows of last year. And well too. In its earnings report that we saw last month, this company reported net profits after tax of $188.2 million, which was up 88.9% from the prior period.  No wonder the Premier share price is up more than 113% over the past 12 months. This company’s dividend isn’t quite at Super Retail’s level, but it still offers a fully franked trailing yield of 2.62% on current pricing. That grosses-up to 3.74% with the franking.

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Motley Fool contributor Sebastian Bowen owns shares of Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia owns shares of and has recommended Brickworks, Premier Investments Limited, Super Retail Group Limited, and Washington H. Soul Pattinson and Company Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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