Why Afterpay and these BNPL shares are on the rise

The BNPL industry had a strong reporting season with rocketing share prices. Here's an update on the top BNPL companies on the ASX such as Afterpay Touch Group Ltd (ASX: APT)

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

With earnings month done and dusted, the 'buy now, pay later' (BNPL) industry has had a strong season with rocketing share prices across the board. Here's an update on the top BNPL companies on the ASX:         

Afterpay

Since its results announcement on 26 August, Afterpay's share price has risen 35% to close at $32.47 yesterday.

The company shared impressive metrics around its revenue numbers and customer base. This included a 115% growth in revenue to $251.6 million, driven by the addition of 12,500 customers daily to a total of 5.2 million active customers.

Afterpay also managed to lower its late income fee as a percentage of sales. This dropped 5.7% lower to 18.7% compared to the last FY.

Zip

Over the last month, Zip has steadily grown its share price by 33%, to close at $3.89 yesterday.

The company recently added a new payments product for small businesses called Zip Biz. Extending the regular BNPL product for consumers, this will allow SMEs to access interest-free credit worth up to $25,000 for 60 days.  

On the consumer side, Zip has grown its customer base by 80% to 1.3 million and announced its plans to expand offshore. This expansion will be sought via its acquisition of PartPay, which cost the company $50 million and puts Zip in a good position to access markets across the US, Britain, South Africa and New Zealand.

Splitit

Splitit's share price has popped 30% since announcing its FY earnings on 29 August, closing at $0.52 yesterday.

The company allows customers to split purchases into 36 interest-free instalments. It has managed to grow its operating revenue by 193% to US$798,000, as a result of a 134% increase in total payment volume to US$34.4 million.

However, the company's bottom line position actually worsened, recording a loss after tax of US$3.8 million, which was due to higher expenditure in R&D, sales and marketing and other expenses related to scaling the business.

FlexiGroup

The FlexiGroup share price is also on the rise. Strong FY results have driven shares up to $1.94, which is a 37% increase since 26 August.

Revenue was up 3% to $472.7 million as a result of a more active customer base that grew by 8%. FlexiGroup also announced a number of new products, partnering with the likes of Mastercard to launch Bundll. Its BNPL product, Humm, also delivered strong results, posting a 19% increase in transaction volume.

Sezzle

In anticipation of Sezzle's HY announcement, the company's share price popped 23% to $2.52. However, this has since rebounded back to $2.14, as of yesterday's close.

Sezzle reported some outstanding metrics. This included the growth of its merchant sales from $4.5 million to $70.2 million, with active customers rising from 26,724 to 430,000 at the end of its HY. Active merchants similarly grew by 5x, helping drive the company's overall revenue up $3.4 million from $0.2 million.

However, its net transaction margin (NTM) turned sour, due to accepting debit and credit cards which charge higher fees. This dropped NTM from 1.2% to -0.3%, compared to the prior corresponding period.

Foolish takeaway

Although I'm still team Afterpay, that's not to say that these other BNPL players don't have strong propositions. Given current retail and shopper trends, we're starting to see that there's space for more than one in the market.

While the BNPL industry is an exciting and high-growth sector, it's undeniable that this has driven up share prices to what some may consider unruly valuations. 

Audrey Thehamihardja has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of AFTERPAY T FPO and ZIPCOLTD FPO. The Motley Fool Australia has recommended FlexiGroup Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Man holding out Australian dollar notes, symbolising dividends.
Broker Notes

Where to invest $8,000 on the ASX in April 2024

A leading broker thinks these shares would be quality options this month.

Read more »

Fancy font saying top ten surrounded by gold leaf set against a dark background of glittering stars.
Share Gainers

Here are the top 10 ASX 200 shares today

Let's also take a look at what the various ASX sectors were doing this Wednesday.

Read more »

Two male ASX 200 analysts stand in an office looking at various computer screens showing share prices
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A young women pumps her fists in excitement after seeing some good news on her laptop.
Share Gainers

Why Argosy Minerals, Immutep, Pointsbet, and Regis Resources shares are racing higher

These shares are having a strong session on Wednesday. But why?

Read more »

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Share Fallers

Why Chalice Mining, Cleanaway, Kogan, and Perpetual shares are sinking today

These ASX shares are having a tough time on Wednesday. But why?

Read more »

Man looking at his grocery receipt, symbolising inflation.
Share Market News

Why the ASX 200 just crumbled on today's inflation print

ASX 200 investors are hitting the sell button following the latest Australian inflation news.

Read more »

man grimaces next to falling stock graph
Share Fallers

Why did this ASX 100 stock just crash 11%?

Cleanaway shares have been on a crazy roller-coaster over the past 24 hours.

Read more »

a man in a british union jack T shirt hurdles high into the air with london bridge visible in the background.
Mergers & Acquisitions

Nick Scali shares halted amid $60m capital raising and UK expansion news

This furniture retailer has its eyes on the UK furniture market.

Read more »