Buy, hold, sell: Flight Centre, Qantas, and Wesfarmers shares

Is Morgans positive on these shares? Let's find out.

Are you on the hunt for some new additions to your portfolio? 

If you are, then it could be worth seeing if the team at Morgans rates these popular ASX shares as buys this week.

Here's what the broker is saying about them:

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Flight Centre Travel Group Ltd (ASX: FLT)

While Morgans wasn't blown away with this travel agent's FY 2026 results, it remains positive.

It continues to believe the Flight Centre share price will be materially higher once operating conditions ultimately improve. As a result, it has a buy rating and $14.25 price target on its shares. It said:

FLT's FY26 result came in at the lower end of guidance which is disappointing given its 18 June trading update. Leisure was the key miss for us. Corporate had a strong year (+28% NPBT growth), while Leisure was weak (NPBT -22%) given the Middle East conflict. Outlook comments disappointed with Corporate expected to have a weak 1H27, followed by growth in the 2H27. Pleasingly, Leisure is off to a strong start. With one-off costs associated with Productive Operations and World360 Rewards now being placed above the line, we have made minor downgrades to our forecasts. 

While investors will need to be patient for another six months, FLT's fundamentals remain attractive (FY27F PE of 11.6x) and we retain a Buy rating with a new A$14.25 price target. When operating conditions ultimately improve, both its earnings and share price will be materially higher.

Qantas Airways Ltd (ASX: QAN)

Qantas delivered a result that was in line with expectations in FY 2026 despite facing a major fuel cost headwind.

In response, the broker has retained its accumulate rating (between buy and hold) with a trimmed price target of $10.60. Morgans said:

Strength in the mix – QAN delivered a broadly in-line FY26 result despite a significant fuel cost headwind in 2H26, with a stronger-than-expected performance from Jetstar offsetting softer Domestic earnings. Group Underlying PBT of $2.06bn finished ~3% ahead of consensus, highlighting the resilience and diversification of the earnings base. 

TRASK tailwind emerges – QAN expects Domestic and International TRASK to increase 8-10% in 1H27 while Group capacity remains broadly flat, pointing to a more supportive revenue backdrop despite elevated fuel costs. We maintain our ACCUMULATE rating with a reduced-price target of A$10.60ps (previously $11.50).

Wesfarmers Ltd (ASX: WES)

Wesfarmers also delivered a result that was largely in line with expectations in FY 2026.

And while trading in FY 2027 has been softer than expected, Morgans remains relatively positive. It has an accumulate rating and $85.00 price target on Wesfarmers' shares. The broker commented:

WES's FY26 result was broadly in line with expectations, although trading in early FY27 was slightly softer, with management also flagging higher capex in FY27. Earnings from Bunnings, Kmart Group and Health were largely in line with expectations, while Officeworks was slightly above our forecasts. WesCEF was modestly weaker than anticipated. Management noted that while consumer demand remains resilient, cost-of-living pressures persist and customers continue to be value-conscious. We make minimal changes to FY27-29F group EBIT but decrease underlying NPAT by 1-2% due to higher net interest expense. 

Despite these changes, our target price rises to $85.00 (from $81.10) as we believe the increased investments WES is making in the near term will drive sustainable growth over the long term. This is particularly evident across its retail businesses (Bunnings, Kmart Group, Officeworks and Priceline), where investment should strengthen customer value propositions in a subdued consumer environment and position the divisions to capture stronger growth when economic conditions improve. ACCUMULATE rating maintained.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Flight Centre Travel Group and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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