Buy, hold, sell: Car Group, Baby Bunting, Hub24 shares

We review three fresh buy, hold, and sell calls from expert market analysts. 

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S&P/ASX 200 Index (ASX: XJO) shares are 0.2% higher at 9,075.1 points on Thursday.

As earnings season continues, three experts give us their views on three ASX shares.

Let's check them out. 

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Hub24 Ltd (ASX: HUB)

The Hub24 share price is $76.47, down 4.1% today and down 27% over 12 months. 

Morgans has an accumulate rating on this ASX 200 financial share after reviewing the company's FY26 report.

The broker said: 

HUB's FY26 Group result was largely in line with expectations with underlying EBITDA of A$211.4m, up 30% on pcp, consistent with MorgansF/Consensus A$212m, and underlying NPAT of A$137.3m slightly ahead of MorgansF A$131.9m.

Platform EBITDA however fell short of expectations due to slower revenue momentum in 2H26, which was outpaced by 2H26 Platform Opex growth.

HUB's FY28 FUA target of A$186-200bn points to FY28 net flows of ~A$18-19bn, however momentum through to Aug'26 appears to be running behind this due to elevated discretionary gross outflows.

Whilst the timing of this roll-off remains uncertain, we see this as a near-term headwind and likely to abate, although it does suggest FY27 flows will track lower than FY26 (particularly vs. 1H26).

Car Group Ltd (ASX: CAR)

The Car share price is $28.40, down 2.1% today and down 31% over 12 months. 

On The Bull this week, Tom Fairchild from Lazarus Capital Partners gives Car shares a hold rating.

After reviewing Car Group's FY26 report, Fairchild said: 

This global digital car market business enjoys first mover advantage.

Investors reacted positively to the company's full year results. Reported revenue of $A1.253 billion was up 6 per cent on the prior corresponding period. Reported net profit after tax of $A314 million was up 14 per cent.

The company expects to generate high single digit revenue growth in Australia in fiscal year 2027 and double digit revenue growth in constant currency in North America and Latin America.

The company is resilient through economic cycles and offers excellent brand value.

Baby Bunting Group Ltd (ASX: BBN)

The Baby Bunting share price is $1.30, up 3.4% today and down 47% over 12 months. 

Andrew Wielandt from DP Wealth Advisory has a sell rating on this ASX consumer discretionary share. 

Wielandt said: 

In June 2026, the specialty baby retailer downgraded full year guidance, citing softer trading in the fourth quarter of 2026.

Three interest rate rises in the second half of 2026 and higher fuel prices weighed on consumer spending and lifted distribution costs.

Also, the company is up against fierce competition.

Given industry and retail trends, I expect BBN to face challenging times moving forward, at least in the short term.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended CAR Group Ltd and Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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