Buy, hold, sell: Premier Investments, Hansen Technologies, Santos shares

Experts reveal their ratings on 3 ASX shares in the retail, energy, and technology segments. 

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S&P/ASX 200 Index (ASX: XJO) shares are just inside the green at 9,062 points as earnings season continues today.

Among the 11 market sectors, information technology is in the lead, up 3.4%, followed by materials and miners, up 3.1%.

The financials sector is the laggard, down 2.2%, amid the market's disappointment with Medibank Private Ltd (ASX: MPL), down 9%.

Meanwhile, three experts give us their views on three ASX shares.

Let's review. 

Man working on his tablet with hologram of a world map and financial-related charts.

Image source: Getty Images

Premier Investments Ltd (ASX: PMV)

The Premier Investments share price is $11.67, up 1.3% today and down 48% over 12 months. 

Bell Potter has a buy rating on this ASX 200 consumer discretionary share following a trading update.

Analyst Chami Ratnapala said: 

While we expect a period of slow growth for PMV near to medium term, we view PMV's forward multiple as attractive considering the
Premier Retail division together with PMV's equity investments, land bank and cash position while retaining a strong balance sheet supportive of M&A.

Santos Ltd (ASX: STO)

The Santos share price is $8.42, up 1.3% today and up 11% over 12 months. 

Morgans maintained a hold rating on Santos shares after the oil and gas company's 1H FY26 report.

The broker said: 

A healthy 1H26 result from STO, beating estimates with management confident following the start-up of Barossa and Pikka.

The interim dividend will be funded out of debt, but is entirely reasonable given the 25:75 skew we expect in CY26 earnings as operations ramp up and lagged oil increases flow through.

It is impossible to quantify the risks posed by the Federal Government's gas reservation policy ahead of its release, but we hope it offers support for new gas supply growth that will be needed by the energy market in the coming years.

Hansen Technologies Ltd (ASX: HSN)

The Hansen Technologies share price is $3.18, down 5.1% today and down 43% over 12 months. 

Andrew Wielandt from DP Wealth Advisory put a sell rating on this S&P/ASX 300 Index (ASX: XKO) tech share ahead of its FY26 report this week.

On The Bull, this week, Wielandt said: 

HSN has been subjected to a broader technology sell-off in response to investor fears that software-as-a-service firms may be impacted by large language model businesses, such as OpenAI, Anthropic and Alphabet.

HSN shares have fallen from $6.14 on August 13, 2025 to trade at $4.30 on August 13, 2026.

HSN is a quality company, but we prefer to sit on the sidelines at this point given a volatile technology sector.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet. The Motley Fool Australia has recommended Alphabet and Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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