S&P/ASX 200 Index (ASX: XJO) shares are 0.85% lower at 9,110 points on Friday.
As the August earnings season continues, brokers have reduced their ratings on several ASX 200 shares this week.
Let's take a look.

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Insurance Australia Group Ltd (ASX: IAG)
The IAG share price is $8.06, up 3.2% today and down 6% over 12 months.
Jarden downgraded IAG shares to a hold rating after the insurer released its full-year FY26 results yesterday.
IAG reported an underlying insurance profit of $1,578 million, up from $1,542 million in FY25.
Gross Written Premium (GWP) was $18,412 million, up from $17,106 million in FY25.
The IAG share price fell 7.3% to an intraday low of $7.63 as investors digested the report yesterday.
Jarden has a 12-month price target of $8 on IAG shares.
This implies the ASX 200 financial share is already more than fully valued.
Seek Ltd (ASX: SEK)
The Seek share price is $14.63, up 5.2% today and down 42% over 12 months.
Bell Potter downgraded Seek shares to a hold rating after the company's FY26 report this week.
The broker slashed its 12-month target from $18.60 to $15.20.
This suggests a potential 4% upside ahead.
SGH Ltd (ASX: SGH)
The SGH share price is $40.99, down 0.1% today and down 12% over 12 months.
This week, the investment and industrial conglomerate reported a flat net profit of $920 million for FY26.
SGH also announced and an on-market buyback of up to $500 million.
Bell Potter downgraded the ASX 200 industrial share to a hold call on Wednesday.
The broker cut its 12-month price target from $51 to $45.
This still implies a potential 10% upside ahead.
Woolworths Group Ltd (ASX: WOW)
The Woolworths share price is $39.81, up 0.2% today and up 23% over 12 months.
UBS downgraded the ASX 200's biggest consumer staples share to a sell rating this week.
The broker raised its 12-month price target from $34.50 to $39.
This suggest a potential 2% downside ahead.
Woolworths will release its full-year FY26 results on Wednesday, 26 August.
Coles Group Ltd (ASX: COL)
The Coles share price is $23.69, up 0.1% today and up 12% over 12 months.
UBS downgraded Coles shares to a hold rating with a $25.50 target.
This suggests potential capital growth of 8% over the next year.
Coles will release its FY26 results on Tuesday, 25 August.
Lovisa Holdings Ltd (ASX: LOV)
The Lovisa share price is $24.59, up 0.1% today and down 30% over 12 months.
UBS downgraded the ASX 200 consumer discretionary share to a hold rating on Tuesday.
The broker increased its 12-month price target from $26 to $28.
This still implies a potential 14% upside ahead.
Lovisa will release its FY26 results on Wednesday, 26 August.
Computershare Ltd (ASX: CPU)
The Computershare share price is $40.34, down 1% today and down 0.3% over 12 months.
Computershare reported a 1% lift in net profit for FY26.
Jarden downgraded the ASX 200 financial share to a sell rating.
The broker has a price target of $31.10 on Computershare stock.
This suggest a potential 23% downside ahead.
Computershare is among 8 ASX 200 shares with ex-dividend dates next week.