There are a lot of ASX 200 shares out there for investors to choose from.
So, to narrow down the options, let's take a look at what analysts are saying about three names, courtesy of The Bull.
One has been named as a hold, whereas the others are being tipped as buys. Here's what you need to know:
Image source: Getty Images
Bega Cheese Ltd (ASX: BGA)
This diversified food company's shares are a hold according to Ord Minnett. The broker thinks that recent increases in the farmgate milk price could be a headwind in 2026 and weigh on its profit growth. It said:
Shares in this food and dairy company have performed well since late 2025, with the price increasing from $5.15 on November 7 to trade at $6.21 on February 5, 2026. The company's profitability has recovered as the gap between farmgate milk prices and global commodity prices has narrowed. However, farmgate milk price increases in fiscal year 2026 may limit further profit gains from the bulk segment. The company maintains its long term focus on achieving its fiscal year 2028 target of more than $250 million in earnings and a return on funds employed exceeding 10 per cent.
Telstra Group Ltd (ASX: TLS)
The team at Family Financial Solutions thinks that Telstra could be a top ASX 200 share to buy this week.
It likes Australia's largest telco due to its resilient mobile earnings and defensive earnings. In addition, it thinks its fully franked dividend is attractive (and reliable). It explains:
Telstra is Australia's dominant telecommunications provider with infrastructure‑like cash flows. Reported net profit after tax of $2.3 billion in full year 2025 was up 31 per cent on the prior corresponding period. Cash earnings per share of 22.4 cents were up 12 per cent. The shares were trading at $4.935 on February 5, below our fair value of $5.40. Cost discipline, share buy-backs and resilient mobile earnings support steady upside in a market that still rewards defensiveness. On top of this, Telstra pays reliable, fully franked dividends. Its full year dividend of 19 cents a share in fiscal year 2025 was up 5.6 per cent on the prior corresponding period. TLS was recently trading on a dividend yield of 3.85 per cent.
Zip Co Ltd (ASX: ZIP)
Ord Minnett has named buy now pay later provider Zip as an ASX 200 share to buy.
The broker highlights that Zip is performing very positively in FY 2026 and believes this trend can continue. This is especially the case given that the second half is usually the stronger half for margins. It said:
This digital financial company operates in Australia, New Zealand and the United States. There's a lot to like about this buy now, pay later platform provider's first quarter result in fiscal year 2026. Total transaction volume (TTV) growth in the US was up 47.2 per cent and revenue was up 51.2 per cent. Consequently, Zip's management has increased TTV guidance in the US to more than 40 per cent in full year 2026, which is up from 35 per cent. Margins were strong across the board, highlighted by an operating margin of 19.5 per cent in the first quarter, which is above the guidance range of between 16 per cent and 19 per cent for full year 2026. Margins are usually stronger in the second half.
