Why I think this ASX small-cap stock is a bargain at $2.96

This business may be trading far too cheaply.

| More on:
A woman sits at her home computer with baby on her lap, and the winning ticket in her hand.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Baby Bunting Group share price has shown a significant recovery since August 2025, reporting sales growth and improving margins with a promising outlook for future gains.
  • The company reported a 4.7% sales increase to $521.9 million, a gross profit margin rise to 40.2%, and notable increases in both underlying and statutory net profits.
  • With plans to open several new stores and an expected net profit growth of at least 40% in FY26, the company is poised for strong future growth, supported by positive sales forecasts and earnings projections.

The ASX small-cap stock Baby Bunting Group Ltd (ASX: BBN) has made a significant recovery since reporting in August 2025, as the chart below shows, and the signs are promising for further gains in the next few years.  

Currently trading at $2.96, Baby Bunting says it's the leading specialist baby retailer in Australia and New Zealand with 75 stores. The company says that the $6 billion market it operates in is growing and resilient.

After a challenging period, with lower margins amid strong competition, the company seems to have turned a corner.

The company reported good numbers in FY25, with sales growth of 4.7% to $521.9 million, a 340 basis point (3.40%) rise in the gross profit margin to 40.2%, underlying net profit growth of 228% to $12.1 million, and statutory net profit growth of 462% to $9.5 million.

The balance sheet has also improved, with net debt reaching $4.6 million at June 2025, up from $13 million at June 2024.

For me, FY26 and beyond look very promising for the ASX small-cap stock.

Strong outlook for the ASX small-cap stock

The 2026 financial year has started strongly – in the first six weeks, total sales grew 4.8%, with Australian comparable sales growth of 3.7% and New Zealand comparable sales growth of 13.9%. That alone suggests another good year, combined with the company's gross profit forecast of 41% in FY26 (up from 40.2% in FY25).

In FY26, the group plans to open five new large format stores, three new small format pilot stores in the first half, and a further two to three planned for the fourth quarter of FY26, depending on the success of the pilot stores. It has a long-term plan of around 80 additional stores, with 40 large format stores and up to 40 small format stores. The greater scale could help with improving profit margins.

FY26 underlying net profit is expected by the ASX small-cap stock to be between $17 million to $20 million, implying at least 40% growth year over year.

The forecast on Commsec suggests the earnings per share (EPS) could reach 13.1 cents in FY26, 18 cents in FY27, and 22.4 cents in FY28. This means it's trading at 22x FY26's estimated earnings and 13x FY28's estimated earnings.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

The letters ETF with a man pointing at it.
ETFs

2 ASX ETFs I'd buy amid the AI sell-off

These funds look like great buys today.

Read more »

Man holding out $50 and $100 notes in his hands, symbolising ex dividend.
Dividend Investing

2 ASX shares to buy with dividend yields above 9%

These stocks offer investors huge yields. I like them a lot.

Read more »

Worried woman calculating domestic bills.
Bank Shares

Where will CBA shares be in 5 years?

CBA's next five years could be quite different to its last five...

Read more »

Man holding out $50 and $100 notes in his hands, symbolising ex dividend.
Opinions

3 ASX stocks I'm avoiding this week

I'd put my money elsewhere this week.

Read more »

St Barbara share price Minder underground looks excited a he holds a nugget of gold he has discovered.
Gold

ASX gold shares: One I'd buy and one I'd avoid

These are the gold miners I have my eye on right now.

Read more »

Three happy office workers cheer as they read about good financial news on a laptop.
Opinions

3 ASX stocks every Aussie investor should consider in 2026

These are my top picks!

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Dividend Investing

3 top ASX dividend share buys for passive income in February

Looking for passive income? These look like good buys right now.

Read more »

Woman with an amazed expression has her hands and arms out with a laptop in front of her.
Opinions

VAS and IVV: 3 reasons these two ASX ETFs belong in a long-term portfolio

Here's why I think these shares are a no-brainer.

Read more »