A new age: What safe-haven investments look like in 2025

Looking beyond the traditional definition.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Safe-haven investments are expected to retain their value during market downturns. 

When the market is looking shaky, investors flock to such investments to preserve capital. With an especially volatile start to 2025, investors may find themselves considering whether to shift some of their investments to safe havens. 

Traditional safe-haven investments include gold and bonds. For centuries, gold has been considered a safe-haven investment due to its limited supply, high liquidity, and status. Bonds are also viewed as traditional safe havens. Government bonds provide a fixed return while preserving capital, which is attractive during volatile times. 

More recently, some investors have viewed cryptocurrency as a hedge against inflation and, therefore, a form of safe haven. 

On the other hand, equities have traditionally been considered a riskier asset class.  

During uncertain times, investors often reduce their exposure to equities. However, there are some great opportunities within equities that offer many similar qualities to those of gold or bonds. Here are a few things to look out for when selecting a safe-haven equities investment.

A woman in hammock with headphones on enjoying life which symbolises passive income.

Image source: Getty Images

Established industries

To preserve capital, it is advantageous to invest in industries and companies that are unlikely to become obsolete. In the era of artificial intelligence, this has taken on a whole new meaning. AI impacts almost every industry, including technology, healthcare, and more.

Part of the appeal of gold is that it has been around for centuries and is unlikely to be replaced. Similarly, the banking industry is unlikely to become obsolete or replaced by AI. This may boost the appeal of the big four banks as safe havens. In particular, Australia's oldest bank, Westpac Banking Corporation (ASX: WBC), has been around since 1817.

Companies with high switching costs are also likely to appeal. For example, TechnologyOne (ASX: TNE) offers mission-critical software, making it costly for customers to switch. As a result, it boasts a 99% customer retention rate. It may therefore be considered a safe-haven investment during a market downturn.

Inflation protection

Inflation protection is another reason investors consider gold a safe-haven investment. For investors, inflation is a significant concern as it can erode the value of their returns in real terms.

Inflation protection has become especially important in today's environment. In 2022, Australia's inflation, as measured by the Consumer Price Index (CPI), peaked at 7.8%. While it has since moderated, the trimmed mean (which excludes the more volatile food and energy components) sits at 3.2%. This is above the RBA's 2-3% target range.  

In a scenario where inflationary pressure remains elevated, real estate investment trusts (REITs) provide a natural hedge against inflation. This includes companies such as Scentre Group (ASX: SCG) and the Charter Hall Long WALE REIT (ASX: CLW). 

Health insurance companies such as Medibank Private Ltd (ASX: MPL) also have pricing power. This allows them to raise prices in an inflationary environment without demand falling. On 1 April, Medibank Private, which covered more than 4.2 million customers in 2024, increased its premium by 3.99%.

Dividend history  

The fixed stream of cash payments paid to bondholders is often cited to justify bonds' safe-haven status.

Unlike bonds, there is no contractual obligation for companies to pay a dividend to shareholders. However, some ASX companies have very strong track records of paying reliable and consistent dividends. One standout example is Washington H. Soul Pattinson and Co. Ltd (ASX: SOL), which has paid a dividend every year in its existence (for more than 120 years). It has also grown its annual ordinary dividend every year since 2000. This is likely to appeal to investors after a stable income stream through the cycle.

Foolish Takeaway

Asset classes such as gold and bonds are often cited as safe-haven investments. However, certain equity investments also exhibit safe-haven qualities. In 2025, those in established industries, with inflation protection and a reliable dividend history, are likely to be most appealing.

Motley Fool contributor Laura Stewart has positions in Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Technology One and Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia has positions in and has recommended Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia has recommended Technology One. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Happy girl holding a plant and soil in front of ascending piles of coins.
How to invest

How I'd aim to build a $1 million ASX share portfolio in 20 years

Regular investing and time can add up to something substantial.

Read more »

Buy and sell on yellow paper with pins on them and several share price lines.
How to invest

2 ASX 200 shares I'd buy and 2 I'd avoid amid a surging Aussie dollar

The stronger Australian dollar could help some ASX shares while holding others back.

Read more »

Person writing notes with a piggy bank, calculator, and an ascending pile of coins on the table.
How to invest

How I'd use ASX shares to build a second source of wealth

Regular investing can add up to something substantial over time.

Read more »

Happy elderly couple enjoying each other's company.
Superannuation

How to build your superannuation the Warren Buffett way

Superannuation gives investors decades to put patience and compounding to work.

Read more »

Legendary share market investing expert and owner of Berkshire Hathaway, Warren Buffett.
How to invest

5 things Warren Buffett looks for before buying ASX shares

Buffett-style investing means avoiding bad businesses and overpaying for quality.

Read more »

A happy couple relax in a hammock together as they think about enjoying life with a passive income stream.
Dividend Investing

Want income for life? Here's how I'd build an ASX dividend portfolio

Don't chase the highest yields, but build multiple income streams that endure.

Read more »

A man rests his chin in his hands, pondering what is the answer?
Exchange-Traded Funds (ETFs)

Top 3 ASX ETFs for a first-time investor in 2026

Three low-cost funds to start your investing journey.

Read more »

posh and rich billionaire couple
How to invest

How to turn $10,000 into $100,000 with ASX shares

You don't need a spectacular investment idea for compounding to make a big difference.

Read more »