2 unmissable All Ords shares if hard times are ahead

I think these stocks can excel in recessions and good times.

| More on:
A young boy reaches up to touch the raindrops on his umbrella, as the sun comes out in the sky behind him.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

All Ordinaries (ASX: XAO), or All Ords, shares that perform well during downturns and economic booms can be attractive but hard to identify.

Many ASX businesses are fairly reliant on households and businesses remaining in good financial shape to perform well.

ASX bank shares can suffer if bad debts increase, ASX retail shares may hurt if consumers are spending less, job-related businesses (including SEEK Limited (ASX: SEK) ) may decline if employment suffers, and so on.

The Australian economy grew by 0.2% in the three months to June 2024 and 1% in the prior 12 months. This was the weakest annual result (outside of the COVID-19 period) since the early 1990s. On a per-person basis, Australia's economy has declined for a sixth consecutive quarter.

So, let's discuss two ASX All Ords shares that I think can continue delivering strong profits whether a recession arrives or the economy improves. If the share prices were to fall, they would simply become a better buy.

Telstra Group Ltd (ASX: TLS)

Telstra is Australia's leading telecommunications business. It has the largest network coverage, the biggest market share and the most extensive capital expenditure plans.

The company provides services to millions of mobile subscribers and businesses. An internet connection is essential for many people for communication, work, entertainment, education and more. I believe a large majority of subscribers will keep paying for their subscriptions even if they don't have a lot of spare cash flow.

I think Telstra's net profit after tax (NPAT) could hold up well even if the economy remains subdued because it continues to grow subscribers and mobile prices. FY24 underlying average revenue per user (ARPU) grew 2.7%, and the number of mobile handheld users rose 4.1%.

If the ASX All Ords share's profit remains resilient, then any decline in the Telstra share price should lead to a more appealing price/earnings (P/E) ratio. For other (weaker) businesses, a recession and share price decline may not make the P/E ratio more appealing if the E part of the equation – earnings – declines too.

Wesfarmers Ltd (ASX: WES)

Wesfarmers owns various retailers, including Bunnings, Kmart, Target, Priceline and more.

The company prides itself on offering customers appealing value credentials on the products it sells, particularly through Kmart and Bunnings.

Wesfarmers has indicated that Kmart and Bunnings have captured market share. So, while households are spending less, Wesfarmers is capturing a greater share of their spending. Ongoing economic pain in Australia could enable the ASX All Ords share to capture even more market share.

I believe the company can continue growing profit in the current environment, which would make any drop in the Wesfarmers share price more appealing. I like the company's efforts to diversify its business portfolio into areas like healthcare.

It is priced highly, but I'd call it one of the best companies on the ASX, so it's worthy of value at a higher earnings multiple. A lower price would make it even more appealing, in my opinion.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has positions in and has recommended Telstra Group and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

A nervous ASX shares investor holding her hands to her face fearing a global recession may occur
Opinions

3 ASX 200 shares I'm avoiding this week

I'm staying clear of these ASX shares right now.

Read more »

Woman in a hammock relaxing, symbolising passive income.
Opinions

Forget CBA shares! Buy these ASX dividend shares instead for passive income

CBA does not look like an incredible pick for dividends.

Read more »

A family walks along the tarmac towards a plane representing more people travelling as ASX travel shares recover
Opinions

Virgin Australia versus Qantas shares: One I'd buy and one I'd sell

The two aviation heavyweights dominate Australia's domestic market.

Read more »

Five people are lunging for the finish line on an athletics track with the picture taken from above as an aerial view of the athletes with their arms outstretched.
Opinions

5 ASX 200 shares I'd buy with $10,000 this week

I like the look of these ASX 200 shares.

Read more »

A woman scratches her head in dismay as she looks at chaotic scene at a data centre
Opinions

NextDC shares drop 23% from their peak: Buying opportunity or sign to sell-up?

The tech stock has suffered amid the sector-wide sell off over the past couple of months.

Read more »

A woman looks nervous and uncertain holding a hand to her chin while looking at a paper cut out of a plane that she's holding in her other hand. representing the falling Air New Zealand share price today
Opinions

Flight Centre shares drop 18% this year: Buy, sell or hold?

Can the travel stock keep flying higher?

Read more »

Engineer at an underground mine and talking to a miner.
Opinions

Best ASX mining stock to buy right now: Fortescue or South32?

Here’s my pick between the two mining majors.

Read more »

woman on phone
Communication Shares

Up 24% in a year! The red-hot Telstra share price is smashing BHP, Westpac and Coles

The Aussie telco's shares stormed higher over the past 12 months.

Read more »