Down 53% in a year, why is the Zip share price tanking again today?

Investors are hitting the sell button on Zip shares today.

The Zip Co Ltd (ASX: ZIP) share price is in retreat today.

Shares in the All Ordinaries Index (ASX: XAO) buy now, pay later (BNPL) stock closed yesterday trading for 30 cents. During the Thursday lunch hour, shares are swapping hands for 28.5 cents apiece, down 3.3%.

For some context, the All Ordinaries is down 1.0% at this same time.

Here's what's got investors jittery.

A corporate executive in a suit and wearing boxing gloves slumps in the corner of the ring representing the battered Zip share price and consideration reportedly being given to dumping the company's UK operations

Image source: Getty Images

What's pressuring the Zip share price on Thursday?

With today's losses factored in, the Zip share price is down a painful 53% over 12 months.

Zip isn't the only stock in the red today, though, with the broader BNPL sector coming under selling pressure across the globe.

Here in Australia, the Block Inc (ASX: SQ2) share price, for example, is down a steep 7.9%.

The turmoil across the pay by instalments companies looks to have been spurred by France-based payments company, Worldline SA (EPA: WLN).

The Worldline share price closed down 59% on the French market overnight after the company cut its full year guidance. With recession concerns mounting in the EU, Worldline cited a slowdown in sales, particularly in its core market Germany, for its reduced full-year forecasts.

The sell-off spread to other European listed payments companies and also impacted US listed BNPL stocks.

In fact, the Zip share price is faring better than most, with Affirm Holdings Inc (NASDAQ: AFRM) shares falling 15% and PayPal Holdings Inc (NASDAQ: PYPL) shares closing down 5% in US markets overnight.

Atop recession fears, BNPL investors are awakening to the fact that global interest rates may remain higher for longer than previously priced in.

Here in Australia, the odds of another rate hike from the RBA increased yesterday after the ABS reported that annual inflation of 5.4% was still running well above the central bank's target range of 2% to 3%.

Earlier this month, newly appointed RBA chair Michele Bullock reiterated that the bank "remains resolute in its determination to return inflation to target and will do what is necessary to achieve that outcome".

The series of rate increases ushered in over the past year and a half have already thrown up significant headwinds for the Zip share price. Shareholders will be hoping the RBA takes a dovish turn.

Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Block, PayPal, and Zip Co. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: short December 2023 $67.50 puts on PayPal. The Motley Fool Australia has positions in and has recommended Block. The Motley Fool Australia has recommended PayPal. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

A couple sitting in their living room and checking their finances.
BNPL shares

Are Zip shares cheap after a 58% annual decline?

The shares have fallen a long way, and I'm taking another look at what the business could be worth in…

Read more »

Numerous Australian dollar notes laid out.
Broker Notes

2 brokers' price targets on Zip shares might surprise you

The buy now, pay later company is looking like a bargain at current prices.

Read more »

woman using affirm to pay
BNPL shares

Zip shares are doing a 5-for-1 consolidation. Does this make Zip shares worth more or less?

After a rough week for Zip shareholders, I discuss some common investing myths through the lens of the upcoming Zip…

Read more »

Frustrated man looking exhausted while sitting at his desk with his laptop and carrying his glasses in his hand.
BNPL shares

Zip shares are down 30% today. Is it time to be greedy?

The market reaction has been brutal, but the US growth story has not disappeared.

Read more »

A young man talks tech on his phone while looking at a laptop with a financial graph superimposed across the image.
BNPL shares

Should I invest $5,000 into Zip shares before the end of October?

Would you add the beaten-down BNPL shares to your investment portfolio?

Read more »

A laughing man standing next to a woman holds out his arm to a payments machine to pay with his smartwatch
BNPL shares

Zip vs Block: Which ASX payments share is better?

See how Zip and Block stack up on value, growth, and momentum – and which payments share I’d buy right…

Read more »

Couple enjoying food at a restaurant.
BNPL shares

What would it take for Zip shares to double?

Could this fallen growth share double over the next few years? I run through the numbers.

Read more »

Woman looking at data on her laptop.
BNPL shares

Is the Zip share price a bargain at $2.09?

I look at the earnings forecasts to see how attractive the shares really are at this price.

Read more »