Easy investing: 3 ASX shares with nice dividends and reasonable prices

Want some stress-free shares for you portfolio? Here are three.

| More on:
Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There are many different types of investors out there. Some like to chase those moonshot returns that explosive growth stocks sometimes deliver. Others look for value opportunities that come up every so often, particularly during market crashes.

But many investors just want to make the investing process as easy as possible, and simply seek quality ASX shares with nice dividends at reasonable prices.

So today, let's talk about three ASX shares that I think fit this bill nicely.

3 ASX shares that could make investing easy

Coles Group Ltd (ASX: COL)

Coles is a business we all know, and may or may not love. It is the comfortably established second player in the Australian supermarket and grocery sector and has an established and mature business model. To start off with, Coles is a highly defensive share.

We all need to eat and drink, as well as fill our households with life's essentials, and no inflationary or economic maladies will ever change that. We saw this in action during the COVID recession, where Coles actually saw an uptick in revenue.

Coles shares look reasonably valued today, sporting a price-to-earnings (P/E) ratio of 21.6 right now. That's significantly lower than its arch-rival Woolworths Group Ltd (ASX: WOW), which is sporting a P/E ratio of 28.33.

Coles also has an attractive, fully-franked dividend yield of 3.62% right now. The company has also been steadily increasing its raw dividend payments every year since floating on the ASX back in 2018. For all of these reasons, Coles looks like an easy investing ASX share to me.

Telstra Group Ltd (ASX: TLS)

Another ASX 200 blue-chip share that most Australians would recognise is telco Telstra. Here we have another defensive ASX share – what would it take for you to give up your phone and internet!? I'd wager more than just a recession.

Telstra shares aren't quite as cheap as Coles shares today, with a current P/E ratio of 26.74. Even so, a premium for Tesltra is arguably at least somewhat justified, given the dominance of its mobile network compared to its competitors.

As such, Telstra is another easy investment in my view. Adding to that is the company's generous dividend. As it stands today, Telstra shares offer a fully-franked yield of 3.96%.

Endeavour Group Ltd (ASX: EDV)

Finally, let's discuss drinks company Endeavour. Endeavour actually used to be part of Woolworths before it was spun out back in 2021. This company owns the two most dominant bottle chip chains in the country in BWS and Dan Murphy's. It also owns various pubs and gaming businesses as well.

As much as it (sadly) might not be conducive to better health, I don't see Australians giving up having the odd drink anytime soon.

Thus, I think Endeavour is another easy ASX share that most investors can be comfortable having their money in for a long-term investment, particularly after its recent share price drop. This has pushed Endeavour's fully-franked dividend yield to 4.65% today.

Motley Fool contributor Sebastian Bowen has positions in Telstra Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Coles Group and Telstra Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Best Shares

Five happy young friends on the coast, dabbing and raising their arms in the air.
Best Shares

The 5 most popular ASX shares bought by investors

The favourite stocks comprise 4 exchange-traded funds and an ASX lithium share.

Read more »

Businessman smiles with arms outstretched after receiving good news.
Best Shares

Top ASX shares to buy for FY25

In with the new!

Read more »

Deterra share price royalties top asx shares represented by investor kissing piggy bank
Best Shares

The best ASX 200 share of each market sector in FY24

These 11 ASX 200 shares were the best performers for price growth in each market sector in FY24.

Read more »

ETF spelt out with a piggybank.
ETFs

The 5 best ASX ETFs of FY24 revealed!

These ETFs blew the ASX 200 out of the water in FY24.

Read more »

Man in an office celebrates at he crosses a finish line before his colleagues.
Best Shares

Leaders and laggards of the ASX market sectors in FY24

The No. 1 ASX market sector rose by more than 30% and we reveal the top 5 stocks within the…

Read more »

Multi-ethnic people looking at camera sitting at public place screaming, shouting and feeling overjoyed about their windfall, good news or sports victory.
Best Shares

Top ASX shares to buy in July 2024

Looking to kick off FY25 with some new investments?

Read more »

a young woman raises her hands in joyful celebration as she sits at her computer in a home environment.
Share Gainers

Why the DroneShield share price is up 35% in a month

The DroneShield share price has been skyrocketing recently. Could it go even higher?

Read more »

A happy looking woman holding a colourful umbrella against a grey cloudy sky.
Best Shares

Top ASX shares to buy in June 2024

Run the ruler over these possible new additions to your ASX share portfolio!

Read more »