There are many different types of investors out there. Some like to chase those moonshot returns that explosive growth stocks sometimes deliver. Others look for value opportunities that come up every so often, particularly during market crashes.
But many investors just want to make the investing process as easy as possible, and simply seek quality ASX shares with nice dividends at reasonable prices.
So today, let's talk about three ASX shares that I think fit this bill nicely.
3 ASX shares that could make investing easy
Coles Group Ltd (ASX: COL)
Coles is a business we all know, and may or may not love. It is the comfortably established second player in the Australian supermarket and grocery sector and has an established and mature business model. To start off with, Coles is a highly defensive share.
We all need to eat and drink, as well as fill our households with life's essentials, and no inflationary or economic maladies will ever change that. We saw this in action during the COVID recession, where Coles actually saw an uptick in revenue.
Coles shares look reasonably valued today, sporting a price-to-earnings (P/E) ratio of 21.6 right now. That's significantly lower than its arch-rival Woolworths Group Ltd (ASX: WOW), which is sporting a P/E ratio of 28.33.
Coles also has an attractive, fully-franked dividend yield of 3.62% right now. The company has also been steadily increasing its raw dividend payments every year since floating on the ASX back in 2018. For all of these reasons, Coles looks like an easy investing ASX share to me.
Telstra Group Ltd (ASX: TLS)
Another ASX 200 blue-chip share that most Australians would recognise is telco Telstra. Here we have another defensive ASX share – what would it take for you to give up your phone and internet!? I'd wager more than just a recession.
Telstra shares aren't quite as cheap as Coles shares today, with a current P/E ratio of 26.74. Even so, a premium for Tesltra is arguably at least somewhat justified, given the dominance of its mobile network compared to its competitors.
As such, Telstra is another easy investment in my view. Adding to that is the company's generous dividend. As it stands today, Telstra shares offer a fully-franked yield of 3.96%.
Endeavour Group Ltd (ASX: EDV)
Finally, let's discuss drinks company Endeavour. Endeavour actually used to be part of Woolworths before it was spun out back in 2021. This company owns the two most dominant bottle chip chains in the country in BWS and Dan Murphy's. It also owns various pubs and gaming businesses as well.
As much as it (sadly) might not be conducive to better health, I don't see Australians giving up having the odd drink anytime soon.
Thus, I think Endeavour is another easy ASX share that most investors can be comfortable having their money in for a long-term investment, particularly after its recent share price drop. This has pushed Endeavour's fully-franked dividend yield to 4.65% today.
