Siteminder (ASX:SDR) share price rockets 35% on ASX debut

Tech unicorn worth $1.4 billion at IPO is hot property upon listing on Monday morning.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

A rare Australian unicorn has just graduated to the ASX, with Siteminder Limited (ASX: SDR) shares commencing trading on Monday.

The stock can be bought and sold on a deferred settlement basis until normal trading begins on Wednesday morning.

SiteMinder operates a global hotel e-commerce platform. The Sydney company — which was a 'unicorn' because it was privately owned with a valuation exceeding $1 billion — claims it currently has 32,000 hotels in 150 countries selling, marketing and managing their business on the system.

The initial public offer, priced at $5.06 per share, gave the company a market valuation of $1.36 billion.

The stock was in hot demand in its first moments on market, rocketing up 35% to hit $6.85 at the time of writing.

Chief executive Sankar Narayan thanked his staff, customers, partners and investors for the 15-year journey thus far.

"Today serves as yet another reminder that the world's innovators and market leaders can emerge from Australia," he said.

"I am thrilled with the extremely high quality of shareholders who have joined us for our journey ahead. These include many of the biggest and most knowledgeable global and Australian giants in the investment world."

a small boy dressed in a superhero outfit soars into the sky with a graphic backdrop of a cityscape.

Image source: Getty Images

SiteMinders' big-name backers add to their holdings

One of the long-term investors in SiteMinder is fellow ASX company Bailador Technology Investments Ltd (ASX: BTI), which held onto its "substantial" stake through the IPO.

Existing investors AustralianSuper, Ellerston Capital, Fidelity International, Pendal Group and Washington H Soul Pattinson and Co Ltd (ASX: SOL) added to their holdings.

As the depressive effects of COVID-19 on the tourism industry start to lift, Narayan had high hopes for his platform.

"The global hotel industry has experienced evolution like never before in recent times," he said.

"The need for technology like SiteMinder's hotel commerce platform is of substantial relevance as hotels have had to digitally transform with haste, while adjusting to their customers' changing needs and behaviours."

SiteMinder raked in $101 million in the 2021 financial year, and claimed a total annual recurring revenue of $104.9 million as of June 2021.

The business is still definitely in the growth stage though, reporting a $121.8 million statutory net loss after tax for the last financial year.

Motley Fool contributor Tony Yoo owns shares of Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended Bailador Technology Investments Limited. The Motley Fool Australia owns shares of and has recommended Washington H. Soul Pattinson and Company Limited. The Motley Fool Australia has recommended Bailador Technology Investments Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on IPOs

Rocket takes off from the hand of a businessman.
IPOs

What's gone wrong with the SpaceX IPO?

SpaceX rocketed on the IPO, but its flight path has since stalled.

Read more »

IPO written in yellow and stuck in the air.
IPOs

This new ASX IPO has jumped 17% on its first day

This new ASX IPO is already off to a strong start.

Read more »

Man looks confused as he works at his laptop.
IPOs

The first nine ASX IPOs of 2026 are all trading in the red. Here is what that tells investors

They are down 26% on average.

Read more »

A rocket blasts off into space with planet behind it.
International Stock News

BlackRock just ordered US$5 billion of SpaceX shares. Should you follow?

BlackRock’s huge SpaceX order adds more heat to the IPO.

Read more »

Codan share price A dismayed kid dressed as a scientist stands with his back to a rocket crashed into the ground
International Stock News

The SpaceX IPO will make lots of people rich. Just not you

SpaceX is about to float, but could it sink early investors?

Read more »

A man flies fast through a digital space with numbers all around him.
IPOs

Elon Musk wants everyday investors in the SpaceX IPO. Is that a red flag?

SpaceX’s Nasdaq debut could test retail demand.

Read more »

rocket taking off indicating a share price rise
IPOs

Elon Musk's SpaceX IPO could smash records. But is the hype already too hot?

SpaceX could be heading for one of history’s biggest IPOs.

Read more »

Businessman taking off in rocket-fuelled office chair.
IPOs

SpaceX IPO buzz grows as ASX investors eye global tech giants

Rockets, AI, and IPO hype are colliding for ASX investors.

Read more »