Is the Woolworths (ASX:WOW) share price a buy in November 2021?

Are Woolworths shares worth looking at? We take a look at what the brokers are saying

Is the Woolworths Group Ltd (ASX: WOW) share price worth looking at? The supermarket business recently revealed how the first quarter of its FY22 has gone.

ASX 200 shares broker downgrade origami paper fortune teller with buy hold sell and dollar sign options

Image Source: Getty Images

FY22 first quarter

Woolworths said its group continuing operations sales went up by 7.8% year on year to $16 billion. E-commerce sales increased by 53.5% to $1.88 billion.

Let's look at the individual key segments.

Australian food sales rose by 3.9% to $12.27 billion.

It started reporting a new segment, its Australian business to business (B2B) division. That includes the acquisition of PFD Food Services, the establishment of partnership services with Endeavour Group Ltd (ASX: EDV), and the growth of existing B2B businesses. This division saw growth of total sales by 196.4% to $952 million.

New Zealand food increased by 12.9% to $1.96 billion.

Big W sales fell 17.5% to $920 million.

Woolworths said the first quarter was the most challenging COVID quarter for the business because of disruption to its supply chain and stores, caused by the Delta variant. The Woolworths share price has fallen more than 4% since the release of this trading update.

Looking at the second quarter of FY22, in October to date, Woolworths said that Australian food sales have slowed as NSW lockdown restrictions eased. However, Big W sales have improved as Greater Sydney stores reopen. Management noted that Christmas will be even more important for Big W this year.

Interestingly, despite all the talk about inflation, average Woolworths supermarket prices decreased 0.9% over the quarter, or 1.8% excluding tobacco, with deflation across all major categories except tobacco and meat, due to comparing against the temporary reduction in promotional activity in the prior year and deflation in fruit and vegetables.

During the quarter, Woolworths opened a total of six new stores in Australia, with five supermarkets and one Metro store.

Woolworths is now firmly focused on Christmas and the festive season. Management said the outlook remains uncertain and that there are likely to be "challenges in the weeks ahead".

What is the broker opinion on the Woolworths share price?

Brokers are mostly neutral on the business at the moment.

For example, the analysts at Macquarie Group Ltd (ASX: MQG) think Woolworths shares are 'neutral' with a price target of $41.50. While households continue to eat more food at home than before the pandemic, the supermarket business is starting to see this reverse. The broker also thinks that Coles Group Ltd (ASX: COL) is going to stage a comeback as COVID impacts subside.

One of the most negative opinions on Woolworths is from Credit Suisse, which has an 'underperform' on the business with a price target of just $31.84. This broker believes Woolworths' profit margins could soon be tightened a little bit.

However, it's not all negative. The broker Ord Minnett thinks the Woolworths share price is a buy, with a price target of $43. Ord Minnett believes the company still has attractive prospects.

Valuation on the Woolworths share price

Using the middle rating of Macquarie's 'neutral' rating, the broker thinks Woolworths shares are valued at 30x FY22's estimated earnings.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended COLESGROUP DEF SET and Macquarie Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

Three cows jumping over a field of grass.
Consumer Staples & Discretionary Shares

A2 Milk vs Bega Cheese: Which ASX dairy stock is better for new investors?

Which company edges ahead thanks to fully franked dividends and recent share price momentum?

Read more »

A man in a four wheel drive vehicle lifts an arm and gives a thumbs up in the air as he traverses rugged mountain style terrain with a green valley and rocky hills in the background.
Consumer Staples & Discretionary Shares

ARB posts profit and sales drop but holds dividend steady

ARB reveals lower FY26 revenue and profit but keeps dividend steady, focusing on new store growth and international expansion.

Read more »

A happy young couple lie on a wooden deck using a skateboard for a pillow.
Consumer Staples & Discretionary Shares

3 reasons I would invest $10,000 in Coles shares

Defensive demand is only one reason this ASX share remains high on my buy list.

Read more »

Woman thinking in a supermarket.
Consumer Staples & Discretionary Shares

Buying Coles shares? Here's the dividend yield you'll get today

Coles has impressed dividend investors with its income growth.

Read more »

Hand sketching investment growth concept chart with chalk on blackboard.
Consumer Staples & Discretionary Shares

Temple & Webster vs Harvey Norman: Which beaten-down ASX retailer offers better value?

Temple & Webster vs Harvey Norman—here's which value investors might want to back after a tough year for retail shares.

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
Consumer Staples & Discretionary Shares

Woolworths vs JB Hi-Fi: Which ASX shares to buy now?

Which is the better buy right now: Woolworths’ steady staples or JB Hi-Fi’s value and yield? Here’s my verdict for…

Read more »

Woman holding several shopping bags.
Consumer Staples & Discretionary Shares

Super Retail Group vs JB Hi-Fi: Which retail stock is better for beginners?

Which comes out on top for beginners: Super Retail Group or JB Hi-Fi? We crunch the numbers and explain my…

Read more »

An old dude with a long flowing beard smiles as he bites into a Mexican burrito.
Consumer Staples & Discretionary Shares

Guzman y Gomez in focus as Q1 FY27 sales jump 18.8%

Guzman y Gomez reported 18.8% sales growth and robust expansion plans in its Q1 FY27 update.

Read more »