Why A2 Milk, Marley Spoon, Origin, & Sezzle shares are tumbling lower

These ASX shares are deep in the red today…

In afternoon trade, the S&P/ASX 200 Index (ASX: XJO) is on course to end the week in the red. At the time of writing, the benchmark index is down 0.2% to 7,404.1 points.

Four ASX shares that are falling more than most today are listed below. Here's why they are tumbling lower:

ASX shares skills shortage downgrade arrow causing the ground to crack symbolising a recession

Image source: Getty Images

A2 Milk Company Ltd (ASX: A2M)

The a2 Milk share price is down 4.5% to $5.86. The weakness in this infant formula company's shares appears to have been driven by another soft quarterly update by smaller rival Bubs Australia Ltd (ASX: BUB). That update revealed that its fourth quarter revenue was down 4% on the prior corresponding period. This led to full year revenue falling 24% year on year.

Marley Spoon AG (ASX: MMM)

The Marley Spoon share price has crashed 22.5% to $2.16 following the release of its second quarter update. Investors have been selling the meal kit delivery company's shares after its update revealed a sharp slowdown in its sales growth. Management advised that this reflects a normalisation in consumer behaviour.

Origin Energy Ltd (ASX: ORG)

The Origin share price has sunk 8% to $4.11. The catalyst for this was the announcement of a $2.2 billion impairment charge. This comprises $1,578 million of post-tax charges relating to Energy Markets goodwill and generation assets, and a tax expense of $669 million relating to a deferred tax liability. Management also warned that its Energy Markets earnings would drop materially in FY 2022.

Sezzle Inc (ASX: SZL)

The Sezzle share price has crashed 11% lower to $7.16. This is despite the release of the buy now pay later provider's strong second quarter update. That update revealed a 118.7% increase in underlying merchant sales and a 122.6% jump in income. This was driven by the almost doubling of its customer numbers over the last 12 months. Today's decline may be due to Amazon's weaker than expected quarterly update.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended Marley Spoon AG. The Motley Fool Australia owns shares of and has recommended Marley Spoon AG. The Motley Fool Australia has recommended A2 Milk. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

Codan share price A dismayed kid dressed as a scientist stands with his back to a rocket crashed into the ground
Share Fallers

Xero shares crash to a 7-year low after a brutal sell-off

The decline has wiped out years of share price gains.

Read more »

Two miners at a mine site on their tablets, with mining machinery behind them.
Share Fallers

Why has the Mineral Resources share price fallen 12% this week?

It’s been another tough week for Mineral Resources shareholders.

Read more »

A man holds his hand to his chin with a furrowed brow, making an expression of puzzlement or confusion.
Share Fallers

Top 3 ASX 200 shares now below their 200-day moving average

Are these businesses still a buy?

Read more »

A young man clasps his hand to his head with a pained expression on his face and a laptop in front of him.
Share Fallers

What are the most shorted ASX shares on the market right now?

Two names, two opposite bear cases.

Read more »

An arrow crashes through the ground as a businessman watches on.
Share Fallers

Warning: Corporate Travel shares have crashed 80%. What on earth just happened?

An 80% crash has left investors asking what went so wrong.

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

The five worst-performing ASX 200 shares in August unmasked

Investors sent these five ASX shares crashing 17% to 23% in August. But why?

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
Share Fallers

Why Megaport, Lendlease and JB Hi-Fi shares all crashed 14% to 15% this week

ASX investors punished Lendlease, Megaport, and JB Hi-Fi this week. But why?

Read more »

Woman checking out new laptops.
Consumer Staples & Discretionary Shares

Down 14% today: Are JB Hi-Fi shares now a bargain-bin buy?

Could JB's plunge mean a bargain buy?

Read more »