Is the Coles Group share price or the Woolworths Group share price better value?

Supermarket shares offer attractive defensive qualities. Should you buy Coles Group Ltd (ASX:COL), Metcash Limited (ASX:MTS), or Woolworths Group Ltd (ASX:WOW) shares?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The last two to three months have been incredibly volatile for the Australian share market.

Concerns over a US-China trade war, slowing global economic growth, and the Brexit have been largely to blame for this volatility.

While I'm optimistic that 2019 will be far better and expect markets to push higher again, I still think it could be a good idea to have a few defensive shares in your portfolio.

One group of shares that are largely defensive are the supermarkets. Should you buy Coles Group Ltd (ASX: COL), Metcash Limited (ASX: MTS), or Woolworths Group Ltd (ASX: WOW) shares?

Coles.

Although the Coles share price isn't the bargain buy it was a few weeks ago when it was trading as low as $11.26, I still see a lot of value in its shares at this level. I'm not alone in this view. Not long after being spun out of Wesfarmers Ltd (ASX: WES), analysts at Macquarie slapped a $13.48 price target on the supermarket giant's shares. Although the broker has a neutral rating on Coles' shares, I suspect an upgrade could be coming after its share price pulled back meaningfully.

Metcash.

The Metcash share price was trading at a 52-week low earlier this week. Its shares have come under pressure since the release of a disappointing half-year result earlier this month. While I think its shares look reasonably priced now, I would sooner buy Coles ahead of it. Especially given its loss of a major supply contract and concerns that the Aldi expansion could be impacting its business.

Woolworths.

I'm a big fan of Woolworths and its portfolio of brands, but at 23x earnings I think its shares are looking expensive and the Coles share price offers a far better risk/reward. Though it is worth noting that recent notes out of UBS and Citi reveal that these brokers still see value in the conglomerate's shares. The brokers have buy ratings and $31.25 and $33.00 price targets on Woolworths' shares. Both brokers are optimistic on potential capital returns next year.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Wesfarmers Limited. The Motley Fool Australia owns shares of COLESGROUP DEF SET. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Defensive Shares

Men standing together and defending the goal post symbolising defensive shares.
Defensive Shares

4 defensive ASX shares to own in a greedy market: Macquarie

These experts reckon the ASX's record highs won't last...

Read more »

Two mature women learn karate for self defence.
Defensive Shares

2 defensive ASX income shares I think investors should consider buying for bumper returns!

These stocks could offer defence and good returns.

Read more »

Defensive Shares

The pros and cons of buying Telstra shares right now

Is this an opportunity calling?

Read more »

A couple makes silly chip moustache faces and take a selfie on their phone.
Defensive Shares

My 2 favourite ASX utility shares for January 2024

These stocks could provide a good mixture of defence and growth.

Read more »

safe dividend yield represented by a piggy bank wrapped in bubble wrap
Defensive Shares

Weathering market storms: Dividend stocks in Australia as a safe harbour

Defensive earnings could help provide stability.

Read more »

safe dividend yield represented by a piggy bank wrapped in bubble wrap
Defensive Shares

Here's my recommendation for safe ASX shares to buy in December 2023

I think these stocks could be two leading defensive picks.

Read more »

Men standing together and defending the goal post symbolising defensive shares.
Defensive Shares

5 top defensive ASX shares for turbulent times

These stocks could be long-term defensive winners.

Read more »

a child dressed in army fatigues lies on the ground in his backyard wearing leaves and branches on his head as camouflage and peering through a pair of binoculars in a soldier pose.
Defensive Shares

Searching for defensive ASX shares? Here's what I look out for

Not all defensive companies make for good investments.

Read more »