3 reasons to buy Woolworths shares in April

Defensive earnings and steady dividends make this a smart long-term hold.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Woolworths Group Ltd (ASX: WOW) shares are hovering near a 52-week high, and that might make some investors hesitate.

But don't let that fool you.

This ASX giant still has plenty going for it, especially in today's uncertain market.

Here are three reasons Woolworths shares could be worth buying in April.

Happy woman looking for groceries. as she watches the Coles share price and Woolworths share price on her phone

Image source: Getty Images

A true defensive powerhouse

In times of global tension and economic uncertainty, defensive stocks shine — and Woolworths shares are about as defensive as it gets.

No matter what's happening in the world, people still need to eat. Even if inflation stays high, rates rise, or sentiment weakens, grocery spending is one of the last to fall.

Households may cut travel and discretionary buys, but essentials like food and household staples remain non-negotiable.

That makes supermarket demand incredibly resilient. Whether it's inflation, war, or market volatility, Woolworths continues to generate steady sales.

For investors seeking stability, that's a huge plus.

Strong market position and cash flow

Woolworths isn't just stable — it's dominant.

It holds a leading position in Australia's grocery market, giving it pricing power and scale advantages that smaller competitors struggle to match.

Recent performance has also been stronger than expected, with solid sales and reliable margins supporting healthy cash flow.

That cash flow underpins one of Woolworths' biggest attractions: income.

The company consistently pays fully-franked dividends, making Woolworths shares a favourite among income-focused investors. When markets get shaky, that reliability becomes even more valuable.

Predictable earnings with a growth edge

What really stands out with Woolworths is predictability.

This is a business that delivers steady earnings year after year, exactly what long-term investors want. It's not flashy, but it's dependable.

And there's still growth potential.

Woolworths continues to invest in digital capabilities, including online grocery and logistics. Over time, these initiatives could improve efficiency and margins, adding a layer of growth to an already stable base.

It's a rare mix: defensive income with modest growth upside.

What are the risks?

Of course, no stock is risk-free.

Competition remains intense, particularly from Coles Group Ltd (ASX: COL) and discount retailers. Margin pressure from rising costs is also something to watch.

And with the Woolworths share price near highs, valuation could limit short-term upside if growth doesn't accelerate.

Foolish Takeaway

Woolworths shares may not be the cheapest on the ASX, but the company offers something just as valuable: reliability.

In a volatile world, that combination of defensive earnings, strong cash flow, and steady dividends could make it a smart addition to a long-term portfolio.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Woolworths Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Defensive Shares

A happy male investor turns around on his chair to look at a friend while a laptop runs on his desk showing share price movements
Defensive Shares

Buy, hold, sell: Coles, Telstra, Wesfarmers, and Woolworths shares

Let's see what analysts are saying about these big-name blue chip shares.

Read more »

Four businessmen pull martial arts stances as they get into a defensive position.
Defensive Shares

3 ASX defensive stocks to buy while sharemarkets are volatile

Large and reliable businesses with a stable cash flow can help ward off instability.

Read more »

A strong female rock climber holds on to a precarious cliff face by her fingernails.
Defensive Shares

Which defensive shares are outperforming the ASX 200

These options have outperformed a soft ASX 200 for the year to date.

Read more »

A person holds their hands over three piggy banks, protecting and shielding their money and investments.
ETFs

This ASX ETF is perfect for nervous investors

If you're nervous about investing in 2026, check out this ETF.

Read more »

A businessman wears armour and holds a shield and sword.
Defensive Shares

3 defensive ASX dividend shares I'd buy and hold

I think these three shares could help add resilience to an income portfolio.

Read more »

A banker uses his hands to protect a pile of coins on his desk, indicating a possible inflation hedge.
Defensive Shares

Should investors still be thinking defensive in today's market?

What are experts saying about these options?

Read more »

A banker uses his hands to protect a pile of coins on his desk, indicating a possible inflation hedge.
Defensive Shares

Is it time for investors to turn back to defensive ASX shares?

Here are defensive options to consider.

Read more »

A young bearded man wearing a white t-shirt with a yellow backdrop holds up his arms to his chest and points to the camera in celebration of ASX shares rising today
Dividend Investing

1 ASX dividend stock up 20% that I'd hold through any market

I think this classic defensive ASX dividend company is a no-brainer buy and long-term hold.

Read more »