Why I like to invest in 'simple' businesses

The Hayne Royal Commission has shown me why it's better to invest in simple businesses.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

We are just starting another round of the Hayne Royal Commission, this time looking at the insurance sector. Already we've heard of rule breaking and potentially dodgy sales tactics.

So far Freedom Insurance Group Ltd (ASX: FIG) and Clearview Wealth Ltd (ASX: CVW) have appeared. But we can also expect to hear from Insurance Australia Group Ltd (ASX: IAG), AMP Limited (ASX: AMP), Suncorp Group Ltd (ASX: SUN), Allianz, TAL, Youi and Commonwealth Bank of Australia's (ASX: CBA) CommSec.

In earlier rounds banks were also hammered in relation to financial advice, with CBA, AMP, Westpac Banking Group (ASX: WBC), National Australia Bank Ltd (ASX: NAB) and Australia and New Zealand Banking Group (ASX: ANZ) facing pressure.

With penalties and compensation becoming increasingly common it has shown me even more that complicated businesses with heavy regulation and capital requirements are not great investments most of the time.

Some investors may think that banks and insurance companies are simple, but underneath they are complicated beasts. One natural disaster or economic downturn could completely wipe them out.

It's much harder to get to grips with the risks of businesses that are hard to evaluate, which is why I'd rather mostly to stick to simpler businesses like Costa Group Holdings Ltd (ASX: CGC), InvoCare Limited (ASX: IVC) and Paragon Care Ltd (ASX: PGC).

Foolish takeaway

The other thing about the banking and insurance sectors is that they are very competitive spaces and essentially offer commodity-like financial products. I like businesses that have more pricing power than that.

Motley Fool contributor Tristan Harrison owns shares of COSTA GRP FPO, InvoCare Limited, and Paragon Care Limited. The Motley Fool Australia owns shares of and has recommended COSTA GRP FPO. The Motley Fool Australia owns shares of Insurance Australia Group Limited and National Australia Bank Limited. The Motley Fool Australia has recommended InvoCare Limited and Paragon Care Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Bank Shares

Worried woman calculating domestic bills.
Bank Shares

Where will CBA shares be in 5 years?

CBA's next five years could be quite different to its last five...

Read more »

Small girl giving a fist bump with a piggy bank in front of her.
Bank Shares

Buying Westpac shares today? Here's the dividend yield you'll get

Westpac has a reputation as one of the ASX's most reliable providers of fat, fully franked dividends.

Read more »

A young girl looks up and balances a pencil on her nose, while thinking about a decision she has to make.
Opinions

Should I sell my CBA shares in 2026?

What's next for the banking giant this year?

Read more »

Worried woman calculating domestic bills.
Bank Shares

Big news is making Bank of Queensland shares fall today

There has been some big news out of this bank today.

Read more »

Time to sell ASX 200 shares written on a clock.
Bank Shares

Sell alert! Why this analyst is calling time on ANZ shares

A leading analyst foresees headwinds ahead for ANZ shares. But why?

Read more »

A toy house sits on a pile of Australian $100 notes.
Dividend Investing

Buying NAB shares? Here's the dividend yield you'll get today

NAB's current dividend yield might surprise you.

Read more »

A young bank customer wearing a yellow jumper smiles as she checks her bank balance on her phone.
Opinions

Forget CBA shares: I'm buying shares in another Aussie bank

I think this bank's shares have far more potential.

Read more »

A man thinks very carefully about his money and investments.
Bank Shares

UBS just rated ASX bank shares NAB, BOQ and Macquarie as a buy

Experts think it’s time to be optimistic about these banks.

Read more »