Why I like to invest in 'simple' businesses

The Hayne Royal Commission has shown me why it's better to invest in simple businesses.

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

We are just starting another round of the Hayne Royal Commission, this time looking at the insurance sector. Already we've heard of rule breaking and potentially dodgy sales tactics.

So far Freedom Insurance Group Ltd (ASX: FIG) and Clearview Wealth Ltd (ASX: CVW) have appeared. But we can also expect to hear from Insurance Australia Group Ltd (ASX: IAG), AMP Limited (ASX: AMP), Suncorp Group Ltd (ASX: SUN), Allianz, TAL, Youi and Commonwealth Bank of Australia's (ASX: CBA) CommSec.

In earlier rounds banks were also hammered in relation to financial advice, with CBA, AMP, Westpac Banking Group (ASX: WBC), National Australia Bank Ltd (ASX: NAB) and Australia and New Zealand Banking Group (ASX: ANZ) facing pressure.

With penalties and compensation becoming increasingly common it has shown me even more that complicated businesses with heavy regulation and capital requirements are not great investments most of the time.

Some investors may think that banks and insurance companies are simple, but underneath they are complicated beasts. One natural disaster or economic downturn could completely wipe them out.

It's much harder to get to grips with the risks of businesses that are hard to evaluate, which is why I'd rather mostly to stick to simpler businesses like Costa Group Holdings Ltd (ASX: CGC), InvoCare Limited (ASX: IVC) and Paragon Care Ltd (ASX: PGC).

Foolish takeaway

The other thing about the banking and insurance sectors is that they are very competitive spaces and essentially offer commodity-like financial products. I like businesses that have more pricing power than that.

Motley Fool contributor Tristan Harrison owns shares of COSTA GRP FPO, InvoCare Limited, and Paragon Care Limited. The Motley Fool Australia owns shares of and has recommended COSTA GRP FPO. The Motley Fool Australia owns shares of Insurance Australia Group Limited and National Australia Bank Limited. The Motley Fool Australia has recommended InvoCare Limited and Paragon Care Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Bank Shares

A woman wearing a yellow shirt smiles as she checks her phone.
Bank Shares

$5,000 in CBA shares at the start of 2025 is now worth…

Has Australia's largest bank delivered the goods for investors this year?

Read more »

Construction worker in hard hat pumps fist in front of high-rise buildings.
Resources Shares

Why this fundie is backing ASX mining shares over banks in 2026

Wilson Asset Management lead portfolio manager Matthew Haupt explains his views.

Read more »

Higher interest rates written on a yellow sign.
Broker Notes

How will interest rate hikes impact the big four ASX banks like CBA shares?

If the RBA hikes interest rates in 2026, what will that mean for ANZ, Westpac, NAB, and CBA shares?

Read more »

Bank building in a financial district.
Bank Shares

Why is everyone talking about NAB shares on Friday?

NAB shares are grabbing ASX investor interest today. But why?

Read more »

Happy young woman saving money in a piggy bank.
Bank Shares

Down 20% since November, are Bendigo Bank shares now a buy?

A leading investment expert delivers his outlook for Bendigo Bank shares.

Read more »

Woman holding $50 and $20 notes.
Bank Shares

$5,000 invested in Westpac shares at the start of 2025 is now worth….

The big 4 bank's shares have tumbled over the past month.

Read more »

Woman with money on the table and looking upwards.
Bank Shares

The CBA share price has fallen 19% since June, is it a buy?

Is this the right time to invest in the bank?

Read more »

Three small children reach up to hold a toy rocket high above their heads in a green field with a blue sky above them.
Bank Shares

Up 22% in a year! The red-hot ANZ share price is smashing CBA, Westpac and NAB shares

Why has the ANZ share price risen so much this year?

Read more »