Should you buy, hold or sell these blue-chip favourites?

What rating do you think Coca-Cola Amatil Ltd (ASX:CCL), Rio Tinto Limited (ASX:RIO), Telstra Corporation Ltd (ASX:TLS), Westpac Banking Corp (ASX:QBC), Qantas Airways Limited (ASX:QAN) and Australia and New Zealand Banking Group (ASX:ANZ) deserve?

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Every three months or so, I reassess the weighting of my stock holdings.

In the past fortnight I've bought and sold a number of stocks but have only exited one position altogether.

Whilst I hope to remain firmly in the long-term investing camp, maintaining a well-balanced portfolio is essential. But there's only a few reasons I'll change a position.

For example, when a higher-risk stock you hold grows exponentially in a short period of time, as this one did for me, you need to consider taking some profits off the table.

Conversely, serial underperformers, could be sold (and possibly bought again) to create a capital loss in a certain tax period.

Lastly, if a company has materially or structurally changed, you need to consider your position in it.

However, always remember Benjamin Graham's timeless words, "The market is there to serve you, not guide you." Use it to achieve your goals but don't let it make the decisions for you.

Buy, Hold or Sell?

The hardest part to any of this is knowing which stocks are a buy, hold or sell. I am, like everyone, not always correct, but here are two S&P/ASX200 Index (INDEXASX: XJO) stocks which I think fall into each category.

Buy

Coca-Cola Amatil Ltd (ASX: CCL) and Rio Tinto Limited (ASX: RIO) are two companies whose shares are, in my opinion, firmly in the buy-zone. Despite their short-term headwinds I believe the ultra-long-term outlook for these two companies remains very good.

Hold

Telstra Corporation Ltd (ASX: TLS) and Australia and New Zealand Banking Group (ASX: ANZ) are my two favourite blue-chips stocks listed on the ASX. So far it appears I've made a mistake when I sold each of them in late 2013, however at the time, I believed their share prices moved above what I deemed fair value. Despite good results since then, I still think they're not a buy, but are worth holding through the next market cycle, especially whilst interest rates are so low.

Sell

I've never been good at making sell calls but I believe Westpac Banking Corp (ASX: WBC) and Qantas Airways Limited (ASX: QAN) are not worthy of my investment dollars at today's prices. Of course, if you've held Westpac for many years and value the steadily growing fully franked income above all else, then keep your shares. But if your margin of safety is only small (say, for example, you bought in higher than $28 per share) I don't think we'll witness any sustainable share price growth above today's already expensive prices. Qantas, with its tiny profit margins and wild earnings swings, is best left for day traders, not long-term investors in my opinion.

Our best dividend stock idea – Yours free!

Maintaining a well-balanced and diversified portfolio isn't easy but every investor should reassess their portfolio's shape at regular intervals. However it's vital to remember there is a difference between making smart investment decisions and panic buys or sells.

Motley Fool Contributor Owen Raszkiewicz is long $47.53 Dec 2017 Warrants in Rio Tinto and $5.61 June 2016 Warrants in Coca-Cola Amatil Ltd. 

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »