Australia’s top 10 most valuable brands

Miners losing brand value, according to latest report

| More on:

Telstra Corporation’s (ASX: TLS) brand value has soared seeing it rise up the charts of Australia’s top 100 most valuable brands according to Brand Finance, a marketing and consulting company.

While most companies in the list saw small to medium gains in their brand value, Telstra’s rose 59%, as the giant telco extends its mobile dominance over Optus and Vodafone.

Woolworths Limited (ASX: WOW) retained its number one position, with a brand value of $12.1 billion, followed by Telstra in second with a $9.3 billion brand.

Resources giant BHP Billiton Limited (ASX: BHP) dropped one place to third, with a brand valued at $7.4 billion.

Coles – owned by Wesfarmers Ltd (ASX: WES) – came in at fourth, the same place as in 2013, closely followed by Australia and New Zealand Banking Group (ASX: ANZ) with brands valued at $7.1 billion and $6.6 billion respectively.

The other big three banks, Commonwealth Bank of Australia (ASX: CBA), National Australia Bank Ltd (ASX: NAB) and Westpac Banking Corp (ASX: WBC) came in at sixth, seventh and eighth respectively.

Iron ore miner Rio Tinto Limited (ASX: RIO) dropped one place to ninth with a brand value of $5.1 billion, with Optus –owned by Singapore Telecommunications Ltd (ASX: SGT) rounding out the top 10.

According to Brand Finance, brand value is based on the value a company may be willing to pay to licence its brand if it did not own it. It includes estimates of future revenue attributable to a brand.

Foolish takeaway

Savvy readers will note that brand value bears no relation to market value or the relative size of each company’s net profit. BHP’s market cap is around $190 billion, while Woolworths’ is currently $44.9 billion. It’s an interesting exercise, and moves within the list may offer some clues to the potential future fortunes of the companies – with both resources stocks, BHP and RIO dropping a place.

Wondering where you should invest $1,000 right now?

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for more than eight years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes could be the five best ASX stocks for investors to buy right now. These stocks are trading at near dirt-cheap prices and Scott thinks they could be great buys right now.

*Returns as of August 16th 2021

Motley Fool writer/analyst Mike King owns shares in Woolworths and Telstra. You can follow Mike on Twitter @TMFKinga

More on ⏸️ Investing