Buy, hold, sell: Myer, Centuria Office REIT, Viva Energy shares

Analysts reveal their ratings and 12-month share price targets.

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S&P/ASX 200 Index (ASX: XJO) shares are barely in the green on Friday, up 0.03% to 9,274.3 points.

Yesterday, the ASX 200 hit a new all-time high of 9,274.3 points.

Here are some new ratings and 12-month share price targets from the experts this week.  

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Viva Energy Group Ltd (ASX: VEA)

The Viva Energy share price is $2.67, up 1.1% today and up 27% over 12 months. 

Ord Minnett has a buy rating on this ASX 200 energy share

The broker raised its 12-month target from $2.85 to $3 after reviewing Viva's unaudited 1H FY26 report.

This implies a potential 12% upside ahead.

In a note, Ord Minnett said:

Viva Energy Group (VEA) flagged first-half CY26 operating earnings (EBITDA) would be 5–8% ahead of Ord Minnett and market expectations, driven by strong performance from its convenience and mobility (C&M) retail operations and its commercial and industrial (C&I) division, which benefitted from supply and hedging deals it had struck prior to the Middle East war.

Guidance for its Geelong refinery fell short of consensus expectations, as the catalytic cracker outage hurt output and increased crude premiums in June squeezed refining margins – the Geelong refining margin (GRM) was US$21.10 a barrel (bbl) in the first half of CY26.‍

That outcome was still more than double the US$8.20/bbl GRM on a year ago, and remain elevated relative to history, which Ord Minnett expects to continue driving upgrades to market earnings forecasts for Viva.

Myer Holdings Ltd (ASX: MYR)

The Myer share price is 22 cents, up 3.3% today and down 65% over 12 months. 

Ord Minnett has a hold rating on this ASX 300 consumer discretionary share. 

The broker cut its price target from 32 cents to 24 cents after Myer's FY27 trading update.

This suggests a potential 8% upside ahead.

Ord Minnett said the update was worse than feared, and commented: 

Myer Holdings (MYR) delivered a weak trading update as the department store and apparel chain warned operating gross profit for FY26 would be down 2.1–2.5% on a pro forma basis, as soft consumer sentiment weighed on sales and increased promotional expenses to spur demand squeezed margins.

The hit to demand from households hurt by higher interest rates and petrol prices was exacerbated by the warmer-than-typical winter, with total sales of $4.1 billion up just 0.3% on a comparable basis.

Somewhat concerningly, Ord Minnett notes the slowdown accelerated in the second half of FY26 (Myer rules its books off in July), with comparable total sales falling 2.1% in the last 19 weeks, including a drop of 5.4% and 4.0% in June and July, respectively.

Looking into the first half of FY27, we expect continued weak consumer confidence and a likely further 25 basis point increase in interest rates to drive a 1.5% fall in total sales.‍

Centuria Office REIT (ASX: COF)

The Centuria Office REIT share price is 90 cents, down 0.3% today and down 31% over 12 months. 

Bell Potter has a sell rating on this ASX All Ords real estate investment trust (REIT).

Analyst Michael Armstrong discussed Centuria Office's FY27 dividend guidance of 9 cents per share, almost 11% below FY26.

The board decided to rebase the payout ratio to 80% of funds from operations (FFO), down from 90%, which they say is sustainable.

Armstrong said that despite the cut, the dividend remained more than 5% above their expectations, and that this implied it would again be topped up with capital.

He kept the 12-month share price target at 85 cents, suggesting a 5% downside from here.

Armstrong wrote:

While we acknowledge the positive leasing outcomes within the QLD market, suburban office markets remain challenged with persistent vacancies in 818 Bourke St. and 201 Pacific Highway.

We see earnings risk to the downside with elevated gearing (43.7%) prompting plans for further divestments.

We see the dividend cut to 9.0c as prudent, however the rebased figure still sits above our estimate of cash earnings – placing further pressure on the balance sheet.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Myer and Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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