Buy, hold, sell: Woolworths, Elders, Wesfarmers shares

Only one is expected to experience a share price increase over the next 12 months.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Australian sharemarkets have been chopping through the past seven months as investors come to terms with global uncertainty, interest rate changes, and soaring inflation.

When times are tough, investors tend to lean towards established ASX shares that have long track records.

Here's what brokers expect from these three well-known ASX shares next.

A man in a business suit peers through binoculars as two businesswomen stand beside him looking straight ahead at the camera.

Images source: Getty Images

Woolworths Group Ltd (ASX: WOW)

Supermarket giant Woolworths has performed well this year. For the year to date, its shares are up around 32%, mostly trending higher over the past seven months. 

It looks like the steady increase was driven by renewed investor confidence. Many are confident that the retailer's earnings are recovering after a difficult period in late 2025.

Earlier this year, in February, Woolworths posted a stronger-than-expected first-half result and confirmed it is actively pursuing cost-cutting initiatives to help support margins and earnings over time. 

It looks like the efforts are coming to fruition, too.

But now, after an incredible run, Woolworths shares look to have reached their peak and are trading around fair value. 

TradingView data shows that nine out of 17 analysts have a hold rating on the supermarket stock. Another four rate the shares as a buy or strong buy, and four rate Woolworths shares as a strong sell. The average $36.33 target price now implies a potential 7% downside over the next 12 months, at the time of writing.

Elders Ltd (ASX: ELD)

Elders is a high-quality mid-cap ASX 300 stock that is a leading supplier of fertiliser, agricultural chemicals, and animal health products to rural and regional Australia. It has strong agency positions in livestock, wool, and real estate.

The Elders share price is usually pretty stable, but in May this year it crashed 23% within a day after the release of its half-year results.

The company reported a 25% increase in operating revenue, a 19% increase in EBIT, and a 1% decrease in underlying NPAT. The figures came in well below expectations, and investors quickly sold off the shares.

The ASX shares tumbled even lower in the following few weeks, bottoming at an all-time low of $5 in late June. But they've now started rebounding, up around 12% to the time of writing.

It looks like many brokers think the rebound can keep going too.

TradingView data shows that the majority (five out of eight) have a buy or strong buy rating on the shares. The average $6.52 target price implies a potential 17% upside at the time of writing. 

Wesfarmers Ltd (ASX: WES)

Wesfarmers shares had a difficult start to the year and slumped to an annual low in mid-May. But the retail conglomerate quickly recovered, and the shares are now around 24% higher than that point at the time of writing. For the year to date, Wesfarmers shares are around 8% higher.

The business benefited from an uptick in consumer spending and news that interest rates could start falling. Wesfarmers' sheer scale and market dominance across several retail sectors have also helped reinforce the company's competitive advantage.

Wesfarmers has been actively expanding too, including opening new Anko stores in the Philippines, and its Kmart segment is testing larger K Home stores locally.

But now, after a huge share price rebound, Wesfarmers shares look a little overpriced.

TradingView data shows that half (seven out of 14) of analysts have a strong sell rating on the stock. Another six rate Wesfarmers shares as a hold. Only one broker now holds a buy rating. The average $77.53 target price implies a potential 12% downside, at the time of writing.

Motley Fool contributor Samantha Menzies has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Elders and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A young man wearing a black and white striped t-shirt looks surprised.
Consumer Staples & Discretionary Shares

Which ASX CEO stands to make $50 million over the next 5 years, or nothing?

This e-commerce boss is backing his ability to drive returns.

Read more »

A man in a suit face palms at the downturn happening with shares today.
Consumer Staples & Discretionary Shares

Where does it end? Corporate Travel hit with another blow after crashing 85%

Investors have another issue to weigh after last week’s collapse.

Read more »

A woman sits at her home computer with baby on her lap, and the winning ticket in her hand.
Consumer Staples & Discretionary Shares

Bubs shares just rocketed 40%. Here's the news investors were waiting for

This ASX stock is soaring after clearing a major hurdle.

Read more »

Frustrated man looking exhausted while sitting at his desk with his laptop and carrying his glasses in his hand.
Consumer Staples & Discretionary Shares

This ASX share is down 79%. Is it a buy?

Online furniture shopping still has plenty of room to grow, which keeps me interested after the sharp sell-off.

Read more »

A baby's eyes open wide in surprise as it sucks on a milk bottle.
Consumer Staples & Discretionary Shares

This ASX share jumped 7% before a trading halt. What's going on?

A key US update could decide what happens next.

Read more »

Two boys in baskets on skateboards race each along a road.
Consumer Staples & Discretionary Shares

Coles vs Woolworths shares: One I'd buy and one I'd sell

Here's the latest between rival supermarkets Woolworths and Coles.

Read more »

A female Woolworths customer leans on her shopping trolley as she rests her chin in her hand thinking about what to buy for dinner while also wondering why the Woolworths share price isn't doing as well as Coles recently
Consumer Staples & Discretionary Shares

Coles versus Woolworths shares: Which ASX supermarket giant outperformed in August?

Coles and Woolworths both reported their half-year results in August. But which ASX supermarket giant outperformed?

Read more »

Woman with her kitten on a laptop in her home office.
Consumer Staples & Discretionary Shares

Down 15%: Is it a good time to buy Wesfarmers shares?

I rarely expect Wesfarmers to look cheap, so this pullback has caught my attention.

Read more »