When it comes to ASX dividend stocks, Shaver Shop Group Ltd (ASX: SSG) is a long-term high-yield player.
At the close of the ASX on Wednesday afternoon, Shaver Shop shares had fallen 1.57% to $1.26 a piece.
The drop means that ASX dividend stock's shares are now down around 16% for the year-to-date and are 5% lower than this time last year.
As a discretionary retail business, which sells personal grooming products online and in store, Shaver Shop shares are sensitive to changes in consumer spending.
That means the company has faced headwinds from higher inflation and cost of living woes this year. Consumers have cut bank on discretionary spending while finances are tight, and this has had a negative impact on the company's revenue and earnings growth.
Earlier this year, Shaver Shop posted a positive but modest FY26 half-year result, but it came short of investor expectations.
The ASX dividend stock was also removed from the All Ordinaries Index (ASX: XAO) as part of a quarterly rebalance in March, further damaging investor sentiment.
Some investors might be put off by the falling share price and company headwinds. But I think the latest dip presents a rare opportunity to buy the high-yielding ASX dividend stock for cheap.
Here's why.
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Consistent long-term dividends
The ASX dividend stock has paid a regular semi-annual dividend payment to shareholders for years.
Shaver Shop started paying a dividend to investors in 2017 and has gradually increased its annual payout each year ever since, with the exception of FY24 when the dividend payment was unchanged.
A reasonable valuation
The business is currently trading on a price to earnings (P/E) ratio of around 11. This is relatively low compared to many other ASX consumer stocks.
The benefit of a lower P/E ratio is that it can help support a higher dividend yield.
A high yielding ASX dividend stock
The ASX dividend stock most recently paid investors an interim dividend of 4.8 cents per share, fully franked, in March.
The ASX dividend share's latest two half-year dividends total 10.3 cents per share. That translates into a grossed-up dividend yield of around 8%, including franking credits, at the time of writing.
The retailer is forecast to pay shareholders between 10.5 cents and 10.9 cents per share for FY26.
Growth plans in place
Shaver Shop is continuing to push forward with plans to grow its profits and increase its dividend paying for investors.
This ASX dividend stock is driving growth by expanding its store network in Australia and New Zealand, boosting online sales, launching private brands like Transform-U, and securing exclusive supplier agreements.
