Buy, hold, sell: Breville, Goodman, and Wesfarmers shares

Are analysts bullish or bearish on these names?

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If you are on the hunt for some new portfolio additions, then it could be worth hearing what analysts at Morgans are saying about the ASX 200 shares in this article.

Is the broker bullish, bearish, or something in between on these names? Let's find out.

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Breville Group Ltd (ASX: BRG)

Morgans remains very positive on this appliance manufacturer following the release of a solid half-year result last month.

In response, the broker has put a buy rating and $40.65 price target on Breville's shares. Morgans highlights the company's strong operational execution and powerful medium-term tailwinds as reasons to buy. It said:

1H26 was better-than-feared, with double-digit sales growth (+10%) largely offset by tariff costs (~130bp GM impact) to deliver a flat NPAT outcome (+1% on pcp). Crucially, FY26 EBIT growth guidance provides much-needed earnings visibility, alleviating some concerns for an extended transition year and improving our confidence for a resumption of sustainable EPS growth from FY27+.

We continue to be impressed by BRG's strong operational execution, green shoots in Food Prep, and powerful medium-term tailwinds (geographic expansion, espresso tailwinds, NPD, Best Buy developments). Buy maintained.

Goodman Group (ASX: GMG)

Another ASX 200 share that Morgans has been looking at is industrial property giant Goodman.

It highlights that the market is becoming impatient with the longer development timelines for data centres (DCs), but thinks it is worth sticking with this one. As a result, it has put a buy rating and $32.45 price target on its shares. It said:

GMG is leaning hard into data centre (DC) development across scarce, power-enabled metro locations, backed by long-dated capital partners and a conservative balance sheet. FY26 guidance is unchanged, with near-term results reflecting longer development timeframes and a larger share of balance-sheet originated developments. Execution now hinges on converting customer negotiations into commitments across key DC campuses while holding returns.

Whilst the company has flagged the longer development timeframe for DCs, recent share price weakness points to impatience as the market discounts the uncertainty around hyperscale demand, investor appetite and potentially the lower likelihood of an FY26 EPS upgrade.

Wesfarmers Ltd (ASX: WES)

Finally, Wesfarmers delivered a better than expected result in February.

However, due to its current valuation, the broker thinks Wesfarmers shares are overvalued and feels that investors should wait for a better entry point. It has put a trim rating and $80.50 price target on its shares. It explains:

WES's 1H26 result was better than expected with productivity and efficiency improvements a key highlight. Earnings for all divisions except Industrial & Safety were either in line or above our forecasts. WES noted that despite a modest improvement in consumer demand, higher costs continued to weigh on many households and businesses, while residential construction activity remains subdued. We adjust FY26/27/28F group EBIT by +2%/+1%/+1%.

Our target price rises slightly to $80.50 (from $79.30) and we maintain our TRIM rating with a 12-month forecast TSR of -2%. While we continue to view WES as a core long-term portfolio holding with a diversified group of well-known retail and industrial brands, a healthy balance sheet, and an experienced leadership team, trading on 30.7x FY27F PE we continue to see the stock as overvalued in the short term.

Motley Fool contributor James Mickleboro has positions in Goodman Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goodman Group and Wesfarmers. The Motley Fool Australia has recommended Goodman Group and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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