2 ASX shares highly recommended to buy: Experts

These ASX shares are some of the most positively-rated businesses on the ASX.

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Amid of all of the volatility, there could be very attractive ASX share opportunities for investors to buy.

Share price declines give us the chance to buy certain companies at much cheaper valuations. These are the same businesses as last year, but the market has decided they are worth less than they were.

When an expert calls a business a buy, that's interesting. When numerous analysts call a company a buy then that's a very compelling signal to investors.

Let's look at two well-liked ideas.

Red buy button on an Apple keyboard with a finger on it.

Image source: Getty Images

Collins Foods Ltd (ASX: CKF)

Collins Foods is a large operator of KFC restaurants in Australia and Europe.

According to the Commsec collation of analysts, there are currently 10 buy ratings on the ASX share. One of the brokers that rates the business as a buy is UBS, with a price target of $13.50.

Collins Foods recently gave a trading update and announced an acquisition.

UBS noted that the ASX share is buying eight KFC restaurants in Bavaria (centred around Munich) and this delivers a 50% increase to its German network.

Additionally, its German development plan has been expanded, with a target of between 45 to 90 greenfield (new) restaurants over the next four years, which is expected to add between 3% to 7% more earnings per share (EPS) than the previous growth target range.

In terms of the trading update, in the second half of FY26 to date, Collins Foods said that Australian total sales were up 6.2%, German total sales were up 9.1% and the Netherlands total sales were up 4.1%.

Each country's like for like (LFL) sales growth was stronger than expected, according to the broker. Excitingly, UBS is expecting Collins Foods to increase its EPS at a compound annual growth rate (CAGR) between FY27 and FY30.

It's only trading at 19x FY26's estimated earnings, according to UBS' estimates.

Premier Investments Ltd (ASX: PMV)

Premier Investments is the owner of Peter Alexander and Smiggle. It also owns a substantial minority stake of Breville Group Ltd (ASX: BRG).

According to the Commsec collation of analyst opinions, there are currently 11 buy ratings on the business. One of the brokers that rates Premier Investments as a buy is UBS.

The broker notes that Premier Investments is going to hand in its FY26 half-year result at the end of this week.

UBS noted that the business has provided guidance for the FY26 first half result of underlying profit of $120 million, which the broker is also estimating for the company. The broker is also forecasting net profit of $99.3 million, EPS of 62.1 ents and a dividend per share of 40.4 cents.

The broker has a buy rating on the ASX share because of its strong core ANZ Peter Alexander business and the extent that the Breville shares are "underappreciated within its valuation", which makes the risk/reward attractive despite Smiggle being challenged and the start-up losses in Peter Alexander UK.

In ANZ, Peter Alexander has expanded its total addressable market (TAM) with its offer extending to men, kids, plus-size and accessories. UBS thinks the business is justified to invest in expanding the store network and refurbishing existing stores.

Based on UBS' estimate, the Premier Investments share price is valued at 14x FY26's estimated earnings.

Motley Fool contributor Tristan Harrison has positions in Breville Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Collins Foods and Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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