If there's one lesson the share market teaches time and again, it is that quality businesses stand the test of time.
While short-term traders chase headlines and hot stocks, patient investors who focus on blue chip shares often end up with the biggest rewards.
Here are three ASX 200 blue chip shares that could make strong buy-and-hold investments for the decade.
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CSL Ltd (ASX: CSL)
CSL is one of Australia's true global success stories. The biotech giant develops and manufactures life-saving therapies, vaccines, and blood plasma products that are in demand across the world.
It has been a difficult year for CSL and its shareholders, with its shares falling heavily due to a number of short term factors. While this is disappointing, CSL's long term outlook remains very positive.
As a result, now could be an opportune time to load up on this high-quality company and await the rebound.
The team at Macquarie thinks this would be a good idea. It recently put an outperform rating and $275.20 price target on its shares.
Goodman Group (ASX: GMG)
If you believe in the long-term growth of e-commerce, logistics, and cloud computing, then Goodman Group should be on your radar.
Goodman designs, builds, and manages industrial properties for some of the world's most valuable companies. This includes Amazon (NASDAQ: AMZN), Tesla (NASDAQ: TSLA), and Microsoft (NASDAQ: MSFT).
Its global portfolio is positioned right where future growth is happening: data centres, distribution hubs, and fulfilment facilities that power the digital economy.
Over the next 10 years, rising demand for AI infrastructure and logistics automation could make Goodman one of the quiet achievers of the ASX 200.
Morgan Stanley is bullish on its outlook. It has an overweight rating and $41.50 price target on Goodman's shares.
Woolworths Group Ltd (ASX: WOW)
Woolworths might not have the excitement of a high-growth tech stock, but it offers something just as powerful: consistency.
As one of Australia's largest retailers, Woolworths dominates the grocery sector and continues to deliver stable earnings through all phases of the economic cycle. Its focus on customer loyalty, supply chain efficiency, and online expansion has helped it remain a staple in many long-term portfolios.
While cost-of-living pressures have tightened consumer spending, Woolworths' defensive nature makes it an attractive option for investors seeking reliable dividends and steady growth. And with its performance improving in FY 2026 after a difficult period in FY 2025, now could be a good time to pick up shares.
Ord Minnett certainly thinks so. It recently put a buy rating and $33.00 price target on its shares.
