Experts name 3 ASX 200 shares to sell now

Let's find out why analysts are bearish on these big names this week.

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Key points

  • Uncertainties and high valuation amid revenue pressures and mixed sentiment suggest Domino's Pizza may continue to face challenges.
  • Following a failed takeover bid and executive instability, Santos shares are under pressure with expectations of further challenges without another bid.
  • Declining TTV margins and moderating tailwinds make Web Travel Group less appealing compared to other investment opportunities.

There are a lot of ASX 200 shares to choose from on the Australian share market.

But not all of them are necessarily buys.

For example, courtesy of The Bull, listed below are three shares that experts are tipping as sells this week. Here's what you need to know:

Domino's Pizza Enterprises Ltd (ASX: DMP)

Bell Potter has named this pizza chain operator as an ASX 200 share to sell now.

After a disappointing time in FY 2025, which culminated in its first net loss since listing 20 years ago, the broker highlights that its outlook remains uncertain despite its restructuring plans. It said:

The fast food giant recently posted its first annual net loss since listing in May 2005. A statutory net loss of $3.7 million in fiscal year 2025 was impacted by one-off items. Guidance is cautious, and earnings before interest and tax pressures persist despite aggressive restructuring. Franchisee sentiment is mixed, and higher input costs are unlikely to ease in the near term. In our view, the company's valuation remains demanding versus earnings certainty amid downside risks to consensus estimates. […] In our opinion, execution risk overshadows recovery hopes.

Santos Ltd (ASX: STO)

Another ASX 200 share that has been named as a sell by experts is energy giant Santos.

The team at MPC Markets doesn't think investors should be buying its shares following their decline in recent weeks. In fact, unless another offer comes in, its analysts expect its shares to remain under pressure. They said:

Shares in the energy giant were punished after the XRG consortium withdrew its $US30 billion takeover bid in September, just days before the expected decision date. The shares have fallen from $7.65 on September 17 to trade at $6.47 on October 23. The failed takeover deal impacted shareholder sentiment, raising questions about the company's stand-alone prospects and its ability to generate value without a major merger or acquisition. On October 14, the company announced the resignation of its chief financial officer, which, in our view, adds to instability. In the absence of another takeover bid amid potentially weaker energy prices, we expect the company's shares to remain under pressure.

Web Travel Group Ltd (ASX: WEB)

Finally, the team at Sequoia Wealth Management is betting against this business to business travel technology company.

It thinks that there are better options out there for investors, especially given how one key tailwind is moderating and its margins are tracking below target. It said:

This global business-to-business group services the travel industry. The company's technology connects hotels and other travel sellers to a diverse network of travel buyers across the world. A strong euro relative to the Australian dollar has provided a tailwind, which, in our view, is likely to moderate moving forward. In a recent company update, total transaction value (TTV) margins should be at least 6.5 per cent in fiscal year 2026. It posted TTV margins of 6.7 per cent in full year 2025. First half 2026 TTV margins are expected to range between 6.2 per cent and 6.4 per cent. The shares have fallen from $5.26 on May 28 to trade at $4.29 on October 23. Other stocks appeal more [at] this stage of the cycle.

Motley Fool contributor James Mickleboro has positions in Domino's Pizza Enterprises and Web Travel Group Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Domino's Pizza Enterprises. The Motley Fool Australia has recommended Domino's Pizza Enterprises. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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