Up 112% in a year, why is this ASX 300 stock rocketing again today?

Investors are sending this ASX 300 stock soaring again today. But why?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The S&P/ASX 300 Index (ASX: XKO) is down 0.3% in late morning trade today, but that's not holding back this rocketing ASX 300 stock.

The high-flying company in question is retailer Adairs Ltd (ASX: ADH), whose store brands incorporate Adairs, Focus on Furniture, and online shop Mocka.

Adairs shares closed yesterday at $2.32. At the time of writing on Thursday, shares are changing hands for $2.63 apiece, up a whopping 13.2%.

As you can see on the chart above, that puts the ASX 300 stock up 112% since this time last year.

And that doesn't include the 12 cents a share in fully franked dividends Adairs paid out over the full year. The stock currently trades on a trailing dividend yield of 4.6%.

Here's what's piquing ASX investor interest today.

Woman with headphones on relaxing and looking at her phone happily.

Image source: Getty Images

ASX 300 stock leaps on trading update

The Adairs share price is flying higher today after the company released a trading update ahead of tomorrow's annual general meeting (AGM). The update covers the first 16 weeks of FY 2025 through to 20 October.

The ASX 300 stock is getting a boost with the retailer reporting a 4.8% year on year increase in its real-time unaudited sales for the 16-week period.

Sales at Adairs were up 8.6%, while Mocka sales were up 0.4%. Focus on Furniture dragged on the results, with sales down 3.7% compared to the same period last year.

Investors will also have noted that the gross margin across Adairs was up 0.5% from last year. And that's after including the negative impact of adverse currency shifts and the recent increase in import container rates.

Looking at what could impact the ASX 300 stock in the months ahead, management said they remain optimistic on FY 2025 "given trade to date and ongoing work across areas such as gross margin management, sales conversion and CODB (cost of doing business) discipline".

The company noted that the December quarter is a "key retail promotional period". In the lead-up to Christmas, sales events will include the Adairs Linen Lover Event, Black Friday, and, of course, Christmas.

Management said they still expect to deliver on their target to open six new Adairs stores in FY 2025. Due to development delays, they now expect to open two new Focus on Furniture stores rather than the initial target of three.

The ASX 300 stock forecasts capital expenditure for FY 2025 in the range of $13 million to $15 million.

Motley Fool contributor Bernd Struben has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Adairs. The Motley Fool Australia has positions in and has recommended Adairs. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

Woman checking out new laptops.
Broker Notes

3 reasons to buy the rebound in JB Hi-Fi shares today

A leading analyst suggests JB Hi-Fi shares are well-placed to outperform. But why?

Read more »

Three businesspeople leap high with the CBD in the background.
Retail Shares

3 reasons why the Wesfarmers share price is a buy

Here’s why Wesfarmers could still be a buy…

Read more »

Woman relaxing on her phone on her couch, symbolising passive income.
Retail Shares

1 ASX dividend stock down 35% I'd buy right now

This business has a lot of attractive features for dividend investors…

Read more »

Buy, hold, and sell ratings written on signs on a wooden pole.
Broker Notes

Wesfarmers shares: Buy, hold or sell?

A leading analyst delivers his verdict on Wesfarmers outperforming shares.

Read more »

Tradie holding a laptop computer and scratching his head looking confused.
Retail Shares

Are Wesfarmers shares a buy, sell or hold after this week's update?

A large focus on AI was a feature of the recent company briefing.

Read more »

People sitting in rows in a meeting with one person holding their hand up as if to ask a question.
Retail Shares

Super Retail Group outlines 5-year growth strategy and transformation plans

Super Retail Group outlines its five-year growth strategy and transformative cost-saving plans at its 2026 Investor Day.

Read more »

Two happy and excited friends in euphoria holding a smartphone, after winning in a bet.
Retail Shares

How high could Wesfarmers shares go?

Wesfarmers shares are rallying again on Wednesday.

Read more »

An attractive model-like woman holds her hands to her head and gives a shocked and exasperated wide-mouthed expression as though she is hearing unexpected news.
Retail Shares

This newly-listed ASX retail stock could deliver more than 30% upside Morgans says

Investors could be on to a good thing here.

Read more »