JB Hi Fi Ltd (ASX: JBH) shares are charging higher today.
Shares in the S&P/ASX 200 Index (ASX: XJO) electronics retailer closed trading yesterday for $78.40. In afternoon trade on Thursday, shares are swapping hands for $81.57 apiece, up 4.1%.
For some context, the ASX 200 is down 0.4% at this same time.
Today's rally adds fuel to the stock's recent rebound. JB Hi-Fi shares plumbed a one-year closing low of $68.89 on 3 June, and the share price is now up 18.4% in three weeks.
Longer-term, however, shares in the ASX 200 electronics retailer remain down 25.0% since this time last year, underperforming the 2.5% 12-month gains posted by the benchmark index.
Though we shouldn't forget the two fully franked dividends, totalling $4.15 a share, that the company paid out to eligible stockholders over this time.
JB Hi-Fi stock currently trades on a 5.1% fully franked trailing dividend yield.
And looking ahead, Baker Young's Toby Grimm believes the stock's recent rally has further to run (courtesy of The Bull).
Here's why.
Image source: Getty Images
Should I buy JB Hi-Fi shares today?
"The share price of this consumer electronics giant has significantly fallen since August 2025 in response to cost of living and supply chain cost pressures and increasing interest rates," Grimm noted.
Citing the first reason he's bullish on the ASX 200 stock, Grimm said, "Despite these issues, JBH is expected to deliver positive sales and underlying earnings growth during the next two years."
As for the second reason, he has a buy recommendation on JB Hi-Fi shares, Grimm said, "The outlook for consumer electronics remains structurally sound. Diminishing rate hike expectations is another positive."
And the third reason you may want to buy shares in the Aussie electronics retailer today is the attractive passive income.
"The stock is trading on more appealing multiples compared to 2025 and was recently offering an attractive dividend yield above 5%," Grimm concluded.
What's the latest from the ASX 200 electronics retailer?
The last price-sensitive news from JB Hi-Fi was the company's third quarter (Q3 FY 2026) sales update, released on 6 May.
The company reported a 4.0% year-on-year increase in sales at JB Hi-Fi Australia and a whopping 23.2% increase in sales at JB Hi-Fi New Zealand.
As for its other two business segments, third-quarter sales at the Good Guys were up 2.5% year-on-year, while e&s sales went the other way, falling 1.4% from Q3 FY 2025.
With investor expectations clearly running high, JB Hi-Fi shares closed down 6.3% on the day of the update.
