Bear to bull: The ASX shares that could bounce back the strongest

These stocks have fallen hard, I'm optimistic they can make good returns.

| More on:
A man in business suit wearing old fashioned pilot's leather headgear, goggles and scarf bounces on a pogo stick in a dry, arid environment with nothing else around except distant hills in the background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Some ASX shares have seen significant declines over the past year. While this is painful for shareholders, new investors looking for a bargain may have opportunities.

Six months ago, there were plenty of cheap ASX shares amid a market fearful about inflation and interest rates. Now, it's harder to find many stocks that have fallen heavily over the past 12 months — and there are genuine reasons why many have dropped.

If we can identify a fallen stock that can rebound, there could be a good opportunity. For example, a 50% fall in a share price from $10 to $5 is a very big decline. If that share price can just recover back to the original $10 share price, it'd be a 100% rise from $5 for new investors. That's not guaranteed to happen, though.

The trick is to determine which declines with ASX shares are temporary/cyclical and which ASX shares have been permanently hurt. The temporary sell-offs are where we can find contrarian recovery plays. In my opinion, the stocks below have a decent chance of recovery.

KMD Brands Ltd (ASX: KMD)

KMD is an apparel and footwear business that owns three brands: Kathmandu, Oboz and Rip Curl. In other words, it has a business for winter gear, one for beach and ocean items, and a hiking boots (and other shoes) operation.

As the chart below shows, the KMD share price has fallen 50% over the past 12 months and is almost 70% lower since October 2021.

Its recent FY24 first-half result confirmed what the company has been talking about for a while. Weak consumer sentiment led to a 14.5% fall in sales to $468.6 million, while the underlying net profit turned into a net loss of $6.9 million.

KMD advised that warm weather in Australia and an overreliance on winter-weight products led to the company's disappointing first half.

However, things are starting to look up – sales for February 2024 were down only 3.5% year over year. I don't know how warm the upcoming winter will be, but the company is more optimistic about FY25.

The wholesale customer inventory reduction cycle is expected to end this financial year, and management is positive about the wholesale channel for both Rip Curl and Oboz.

According to Commsec estimates, the KMD share price is valued at just under 7x FY26's estimated earnings with a possible dividend yield of 7.6%.

Accent Group Ltd (ASX: AX1)

This ASX share wants to be the market-leading, digitally integrated retail and distribution business in the "performance lifestyle market for footwear, apparel and accessories across Australia and New Zealand".

It has 17 distribution agreements with global brands, including Vans, Hoka, Kappa, Skechers, Herschel, Sebago, Merrell, CAT, Saucony, Dr Martens, Palladium, Ugg, Autry, Superga, and Timberland.

The company also owns several businesses, including Nude Lucy, Stylerunner, Lulu and Rose, Hype, Glue Store, The Athlete's Foot, and Platypus.

The Accent share price has dropped around 30% over the past year, as we can see on the chart below, making it much cheaper to buy a piece of the ASX retail share.

Sales have been challenged over the past year or so amid the high cost of living, but I believe the ASX share has an appealing outlook with a growing store network. Depending on what happens next, an improving retail picture could be just around the corner.

I recently invested in Accent shares myself because I'm optimistic the company is facing a cyclical situation that can improve.

Motley Fool contributor Tristan Harrison has positions in Accent Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Rocket powering up and symbolising a rising share price.
Materials Shares

Why is this ASX 200 mining share up 93% in six months?

Expert says the tailwinds include rising commodities, strategic decisions, and new capital flows into hard assets.

Read more »

An accountant gleefully makes corrections and calculations on his abacus with a pile of papers next to him.
Technology Shares

Down 28% in 5 years. Is it time to consider buying this ASX 200 fallen icon?

This software business looks too cheap to me.

Read more »

Green stock market graph with a rising arrow symbolising a rising share price.
Opinions

3 ASX shares tipped to climb over 100% in 2026

Analysts expect steep gains this year.

Read more »

Four people on the beach leap high into the air.
Opinions

4 reasons why I think BHP shares are a must-buy for 2026

The mining giant's shares are now 20% higher than this time last year.

Read more »

A doctor appears shocked as he looks through binoculars on a blue background.
Opinions

4DMedical shares crash 20% this week: Should investors cut their losses on the once-booming stock?

The shares are now down 6.61% for the year to date.

Read more »

A woman wearing headphones looks delighted and animated on news she's receiving from her mobile phone that she is holding close to her face.
Opinions

Forget Telstra shares, I'd buy this ASX telco stock instead

This telco is set to soar higher.

Read more »

A humanoid robot is pictured looking at a share price chart
Technology Shares

This is a great place to invest $1,000 into ASX shares right now

Tristan Harrison is excited about the potential of this stock.

Read more »

The Two little girls smiling upside down on a bed.
Opinions

2 ASX All Ords shares I'd buy today

These small businesses have a lot going for them.

Read more »