2 undervalued ASX shares I think are set for a bull run

I think both of these ASX shares are primed to do well.

I'm a fan of both of the ASX shares I'm going to cover in this article. I think they're undervalued and could do well in 2024 and beyond.

ASX small-cap shares could still be an ideal hunting ground after various parts of the share market have rallied this year, or even in the last few weeks. Small businesses haven't seen that recovery in sentiment, for whatever reason.

But, just because a company hasn't performed well this year doesn't mean it's not going to in the future, whether that's regarding the share price and/or the financials. Here are two undervalued ASX shares I think are primed to perform in 2024.

man in old fashioned suit and hat looking through magnifying glass

Image source: Getty Images

Pacific Current Group Ltd (ASX: PAC)

Pacific Current is a business that takes stakes in investment managers from around the world, and helps them grow with expertise and some capital.

Some of its portfolio includes GQG Partners Inc (ASX: GQG), Victory Park, ROC Partners, Astarte and Pennybacker.

Fund managers are the types of businesses that can be very volatile – they can fall more than the market when the market goes down and rise more when the market goes up. That's because their funds under management (FUM) – a key input for earnings generation – will usually be impacted by whether share markets are going up or down in value.

Pacific Current's aggregate ownership-adjusted FUM has steadily grown over the last five years thanks to investment performance and FUM inflows.

With interest rates now (almost) at the peak, I think 2024 could see a recovery of investors contributing more money to the Pacific Current fund managers.

The estimate on Commsec suggests Pacific Current could generate earnings per share (EPS) of 70.2 cents and pay a dividend per share of 47.4 cents. This suggests the Pacific Current share price is valued at 12 times FY24's estimated earnings with an unfranked forward dividend yield of 5.6%. I think it's an attractive undervalued ASX share.

Reject Shop Ltd (ASX: TRS)

Reject Shop is a discount retailer that sells "high-quality private brands and sells products from Australia's most trusted brands including Cadbury, Tresemmé, Tontine, Nivea, Pepsi, Finish, Omo, Uncle Tobys" with a "single purpose in mind…to help all Australians save money." The company says it has around 380 locations.

I think the business is in a good position to help struggling households save money in the current environment – who doesn't like a bargain?

Reject Shop said at its annual general meeting that comparable store sales growth in the first 15 weeks "continues to be up on the prior corresponding period and is tracking" to the company's expectations. It's also working on growing its profit margin in FY24, despite inflationary pressures.

It's also expecting total sales growth in FY24 to be supported by new store openings – it's expecting to open 15 and close between eight to ten.

I think this is an undervalued ASX share – businesses with a low valuation that grow earnings can be attractive.

According to Commsec, it could generate 40.6 cents of EPS and pay a dividend per share of 22 cents in FY25. That puts the Reject Shop share price at 13 times FY25's estimated earnings with a potential grossed-up dividend yield of 6.1%.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

Stressed businessman sits in panic amid digital stock market financial background.
Opinions

I investigated 3 ASX shares that crashed in 2026. Are they bargain buys or value traps?

Here’s my verdict on these three beaten-down ASX shares.

Read more »

Robot's hand typing on keyboard.
Opinions

3 reasons I'd buy Xero shares before the end of 2026

There's a catalyst ahead for Xero shares.

Read more »

Hand of a woman carrying a bag of money, representing the concept of saving money or earning dividends.
Opinions

Why I just invested $11,000 in this ASX dividend share

This stock has a lot of positives…

Read more »

Senior man looking at his laptop and pondering something.
Opinions

BHP shares: I investigated the bull and the bear case, and here's where I landed

BHP shares have been relatively stable over the past six months.

Read more »

Smiling woman holding Australian dollar notes in each hand, symbolising dividends.
Opinions

Why I'd buy this ASX share over a term deposit

A few ASX shares can provide resilience, dividends, and growth.

Read more »

A female ASX investor looks through a magnifying glass that enlarges her eye and holds her hand to her face with her mouth open as if looking at something of great interest or surprise.
Opinions

2 ASX shares where broker forecasts caught my attention

These two ASX shares deserve a closer look.

Read more »

Woman with her hands out to each side on a light blue background.
Opinions

I compared dividends, earnings, and growth across the ASX: These 3 shares stood out

These ASX shares caught my attention. Here’s why.

Read more »

A businessman holding a butterfly net looks around hoping to snare a good ASX share investment.
Opinions

I hunted the ASX for oversold shares. These 3 stood out

These ASX shares look oversold and under priced to me.

Read more »