A bull market is coming and I'm desperate to buy cheap ASX 200 stocks before they rocket

The next market surge is coming, if history is anything to go by.

| More on:
Concept image of a businessman riding a bull on an upwards arrow.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • I don't know when the next bull market will come, but I'm confident it's on its way
  • That's why I'm aiming to buy cheap ASX 200 shares now 
  • By doing so, I think I can make the most of the market's eventual surge

The S&P/ASX 200 Index (ASX: XJO) has had a productive start to 2023, despite a notable slump amid turmoil in the banking space last month.

The index is up 5.8% year to date, trading at 7,346.4 points at the time of writing ­– less than 300 points off its all-time highest close of 7,628.9 points.

If history is anything to go by (and I think it is) the index will likely hit fresh heights when the next bull market occurs.

That's why I'm keen to snap up cheap ASX 200 shares now and profit when the market next takes off.

I'm long-term bullish on the ASX

Economist Benjamin Graham is widely quoted as having said:

In the short run, the market is a voting machine but in the long run it is a weighing machine.

In other words, day-to-day, the market runs on popular sentiment. But in the long run, it will weigh a company largely on its earnings.

Right now, sentiment and (commonly) earnings are lower than they've been in recent memory amid high inflation and the resulting 10 consecutive rate hikes handed down by the Reserve Bank of Australia (RBA) in the lead-up to April.

And Australia is far from unique. Indeed, many experts are tipping us to dodge a recession likely to be felt by other economies around the globe.

Still, one common assumption is when the dust settles, inflation is tamed, and rates begin to fall, markets – including the ASX – will bounce back with newfound strength.

I don't know if that's what will happen, or when the next bull market might occur. However, I'm sure history will repeat itself and the ASX will soar into bull territory in the future.

Until then, I plan to snap up cheap ASX 200 shares now to cash in on the ASX's eventual surge. Thankfully, there are heaps to choose from.

3 ASX 200 stocks that could be trading cheap right now

ASX 200 electronics retailer JB Hi-Fi Ltd (ASX: JBH) is on my radar at the moment. The stock has tumbled 11% over the last 12 months, potentially due to cost-of-living concerns. Broker Citi is among its proponents – tipping the JB Hi-Fi share price to lift around 22% to $55. I personally like the look of the retailer's 10.5 price-to-earnings (P/E) ratio, courtesy of CommSec, and 7.7% dividend yield.

Also offering an attractive P/E ratio of around 9.6 and a dividend yield of approximately 6.3% are Stockland Corporation Ltd (ASX: SGP) shares. The company deals in real estate development and commercial property. I agree with Citi analysts, again. I think the market has likely been too tough on the stock amid rising rates. The broker forecasts the stock to rise 9.1% to $4.60.

Finally, I've got my eye on ASX 200 travel share Corporate Travel Management Ltd (ASX: CTD). The company understandably suffered through the COVID-19 pandemic. However, I think it used its time well, acquiring Travel & Transport and Helloworld Travel Ltd (ASX: HLO)'s Australian and New Zealand corporate and entertainment leg. It expects to recover fully in financial year 2024.

Of course, I have a good amount of due diligence to complete before I decide if these ASX 200 stocks make sense in my portfolio – just because a share appears cheap doesn't mean it's worth buying. As billionaire investor Warren Buffett says:

It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.

But I think the trio all have the potential to record gains when the market takes off. Though, nothing in the investing world is guaranteed.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Helloworld Travel. The Motley Fool Australia has positions in and has recommended Helloworld Travel. The Motley Fool Australia has recommended Corporate Travel Management and Jb Hi-Fi. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

A man thinks very carefully about his money and investments.
How to invest

How I'd build a growing passive income stream from ASX shares over 15 years

The share market is a great place for Aussie to build a growing passive income.

Read more »

Smiling man points to graph comparing different companies.
How to invest

How to turn small ASX share investments into life-changing money

From small things, big things can grow in the share market.

Read more »

A man sits cross-legged in a zen pose on top of his desk as papers fly around his head, keeping calm amid the volatility.
How to invest

What I look for in ASX shares when uncertainty is everywhere

Expecting a bumpy ride in 2026? Here's how I would handle it.

Read more »

Smiling young parents with their daughter dream of success.
How to invest

5 steps to building wealth with ASX shares in 2026

Don't chase risky bets. Here is the best way to build wealth on the share market.

Read more »

a man wearing casual clothes fans a selection of Australian banknotes over his chin with an excited, widemouthed expression on his face.
How to invest

How to make $20,000 of passive income from ASX shares

Here's how investors could make the share market their own personal ATM.

Read more »

Couple holding a piggy bank, symbolising superannuation.
How to invest

How to retire with a $1 million ASX share portfolio

All you need is a plan and this could become a reality.

Read more »

Australian dollar notes in the pocket of a man's jeans, symbolising dividends.
How to invest

My blueprint for monthly income starting with $40,000

Here's a plan that could help you generate a sustainable income from the share market.

Read more »

Legendary share market investing expert and owner of Berkshire Hathaway Warren Buffett
How to invest

How to invest like Warren Buffett without picking ASX stocks

Following this legend's investment philosophy could be a smart move in 2026.

Read more »