I shouldn't have sold this ASX share two years ago: fund

How would you be if you cut a stock that's since risen 470% in just a couple of years?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Regrets, I've had a few.

Amateurs and professionals alike sometimes make investment decisions that they wish they could take back.

Did you sell Afterpay at $20, only to see it rise to $150 a couple of years later? Perhaps you didn't buy Macquarie Group Ltd (ASX: MQG) shares when it plunged to the teens and twenties during the global financial crisis?

These are the stories you don't hear at the barbecues or at fund manager presentations.

People naturally want to talk about their successes, not their regrets.

But remarkably, the team at QVG Capital broke the convention this week.

Two women shoppers smile as they look at a pair of earrings in a costume jewellery store with a selection of large, colourful necklaces made of beads lined up on a display shelf next to them.

Image source: Getty Images

'We made a costly error'

In a year when most non-mining ASX shares have gone down the gurgler, Lovisa Holdings Ltd (ASX: LOV) has fared very well.

The share price for the low-cost jewellery retailer is up more than 15% year to date, and has rocketed up an eye-popping 78% since mid-June.

QVG capital analysts, in a memo to clients, admitted losing faith in the business a couple of years ago.

"We made a costly error in selling Lovisa in the first COVID lockdown in February and March 2020 on a view that, with almost no online presence, and costume jewellery not being of strategic importance, Lovisa might go broke."

If you can believe it, the Lovisa share price has risen a whopping 470% since the depths of the COVID market crash in March 2020.

Ouch.

'Next few years will be worth watching'

It's not that QVG Capital's worries about the business were not justified.

But after that first wave of the pandemic broke out, unexpected assistance came to avoid calamity for Lovisa.

"With JobKeeper to the rescue, it turns out we were wrong."

The Australian federal government's COVID-19 wage subsidies allowed the retailer to retain many of its staff and took them through the dark months of the 2020 lockdowns.

Now, only two years later, Lovisa is flying high on the back of overseas expansion and a belief that its low-cost offerings will see resilient demand from cash-strapped consumers.

The Motley Fool reported this week that Morgans rates the stock as a buy.

"Lovisa has a substantial multi-year global rollout opportunity across four continents," the team reportedly stated.

"We think Lovisa's products fill an underserved niche, offering good quality fashion jewellery at prices that are attainable to the target demographic."

The team at Morgans also likes the new leadership at the company.

"The recent appointment of Victor Herrero as CEO, replacing Shane Fallscheer, provides a clue as to the extent of Lovisa's global ambition and its impatience to realise that ambition," 

"The next few years will be worth watching."

The good news keeps coming for Lovisa

Another boost for Lovisa this month is that it will be added to the S&P/ASX 200 Index (ASX: XJO).

That will see a nice boost in demand for the stock, as funds that follow the index are forced to buy Lovisa.

So all this must be eating away at the portfolio manager at QVG Capital after cutting the ASX share loose two years ago.

But it's not all bad news for the fund and its clients.

"Fortunately, we reversed the error and now own Lovisa again," read the QVG memo.

"Its result was glittering and the global roll-out of high returning stores appears to be accelerating."

Motley Fool contributor Tony Yoo has positions in Macquarie Group Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Lovisa Holdings Ltd and Macquarie Group Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

A group of people gathered around a laptop computer with various expressions of interest, concern and surprise on their faces as they review the payouts from ASX dividend stocks. All are wearing glasses.
Dividend Investing

Is it time to load up on these high-yielding ASX dividend shares?

Tumbling share prices have pushed the yields up to 9%.

Read more »

Part of male mannequin dressed in casual clothes holding a sale paper shopping bag.
Growth Shares

2 ASX financial stocks that could double – or even triple – in value

If sentiment turns and execution delivers, this could be an opportunity investors won’t want to miss.

Read more »

Children skipping and jumping up a hill.
Small Cap Shares

2 ASX small-cap shares Bell Potter says can race 30-100% higher

These ASX small-caps could continue to rise.

Read more »

ASX shares buy Street signs stating 'Winners' and 'Losers' in front of urban backdrop
Blue Chip Shares

How are these 5 ASX share giants really tracking in 2026?

Some are struggling, while others are thriving, proving that opportunity is never far away.

Read more »

Person with a handful of Australian dollar notes, symbolising dividends.
Dividend Investing

3 must-own ASX dividend shares which belong in every portfolio

If you want long-term passive income you need to consider these three ASX dividend shares.

Read more »

Woman calculating dividends on calculator and working on a laptop.
Dividend Investing

2 ASX dividend shares to hold for the next 7 years

Income investing doesn’t have to be complicated. These two ASX shares stand out to me.

Read more »

Excited couple celebrating success while looking at smartphone.
Dividend Investing

3 ASX income stocks trading at attractive prices

Analysts tip an upside ahead for each of these ASX shares.

Read more »

A young woman holding her phone smiles broadly and looks excited, after receiving good news.
Share Market News

Why I'd buy DroneShield and these ASX 200 shares next month

These ASX shares offer a mix of growth, resilience, and long-term opportunity.

Read more »